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The Digital Marketing Associate will be responsible for developing and executing online marketing campaigns and strategies to increase brand awareness, drive traffic, and generate leads or sales. The successful candidate will work closely with the sales team to develop and implement digital marketing plans that align with business goals. Must have experience working in tech industry and knowledge of latest technology trends.
Job Responsibility:
Develop and execute digital marketing campaigns, including SEO, email marketing, social media, and content marketing
Develop and manage marketing automation campaigns to nurture leads and increase engagement
Monitor and analyze website traffic and user behavior to identify areas for improvement and optimization
Manage social media accounts and develop engaging content to increase followers and engagement
Collaborate with team to create and implement landing pages, email campaigns, and other digital assets
Work closely with the sales team to create and execute campaigns that generate leads and sales
Analyze and report on campaign performance and make recommendations for optimization
Stay up-to-date with digital marketing trends and best practices
Requirements:
Bachelor’s degree in marketing, business, or related field
Must have 3+ years of progressive experience as a digital marketer with a software consulting company or a digital marketing agency
Ability to manager inbound and outbound marketing campaigns for effective lead generation
Experience with SEO, brand building, email marketing, and PR
Experience with marketing automation tools such as Ahrefs, Moz, Hootsuite, Hubspot or Marketo
Strong analytical skills and experience with web analytics tools such as Google Analytics
Excellent communication and teamwork skills
Ability to manage multiple projects and prioritize tasks effectively
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