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OptiSol Business Solutions Logo OptiSol Business Solutions · -

Digital Marketing Associate

India, Chennai City Corporation Employment contract · Job Posted July 03, 2026
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Job Description

We are looking for a creative and data-driven Digital Marketing Executive to join our growing marketing team. This role is ideal for someone passionate about content, SEO, AI-powered marketing, and brand building. You will work across modern digital channels, including search engines, AI search platforms, social media, and marketing automation tools to drive visibility, engagement, and demand generation.

Job Responsibility

  • Create and optimize blogs, website pages, case studies, landing pages, social media posts, and email campaigns
  • Improve visibility across Google Search and AI platforms such as ChatGPT, Gemini, Perplexity, and Claude
  • Conduct keyword research, competitor analysis, and topic discovery using SEO and AI tools
  • Repurpose content into videos, carousels, infographics, and social media assets
  • Implement on-page SEO best practices including metadata, internal linking, and schema recommendations
  • Monitor organic traffic, rankings, and user engagement metrics
  • Support technical SEO audits and content performance analysis
  • Manage and schedule content across LinkedIn, X, YouTube, and Instagram
  • Support community building, employer branding, and thought leadership campaigns
  • Ensure brand consistency across all digital channels
  • Support execution of organic and paid marketing campaigns
  • Track performance using Google Analytics, Search Console, LinkedIn Analytics, and marketing dashboards
  • Prepare weekly and monthly reports with actionable insights
  • Analyze content performance and identify optimization opportunities
  • Research industry trends, competitor strategies, and emerging technologies
  • Assist in developing content themes and campaign ideas based on market insights
  • Utilize AI tools such as ChatGPT, Gemini, and Claude for research, ideation, and content creation
  • Build effective prompts to improve content quality and marketing productivity
  • Stay updated on emerging AI marketing trends and recommend innovative applications

Requirements

  • MBA (Marketing) or equivalent degree
  • 1–2 years of experience in Digital Marketing, Content Marketing, SEO, or Social Media Marketing
  • Strong written and verbal communication skills
  • Basic understanding of SEO, content marketing, and social media best practices
  • Familiarity with AI tools such as ChatGPT, Gemini, or Claude
  • Strong analytical and problem-solving skills
  • Ability to manage multiple projects and meet deadlines

Nice to have

  • Experience with Google Analytics 4 (GA4) and Google Search Console
  • Familiarity with SEO tools such as SEMrush, Ahrefs, or Similarweb
  • Basic knowledge of Canva or Figma
  • Exposure to HubSpot, Zoho, or marketing automation platforms
  • Understanding of AI Search Optimization (AEO/GEO) and content clustering
  • Experience with LinkedIn marketing and B2B content creation

What we offer

  • Opportunity to work on modern digital marketing and AI-powered campaigns
  • Exposure to cutting-edge tools across SEO, AI search, and marketing automation
  • Collaborative and growth-focused work environment
  • Learning, certifications, and career development opportunities
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