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Are you passionate about digital marketing, putting ideas into action and making a difference in the workplace? Our client is looking for a vibrant and motivated Digital Marketing Assistant to enhance their digital presence and support their mission of providing exceptional service. In this exciting role, you will be at the heart of our digital marketing efforts, helping to create engaging content, manage social media platforms, and assist in executing effective marketing campaigns.
Job Responsibility
Assist in planning and delivering digital marketing campaigns for recruitment and key events
Create compelling content for various digital channels, including the website, email, and social media
Write and edit copy that aligns with the company's ethos
Update and maintain website, ensuring it's engaging and SEO optimised
Create landing pages that support campaigns and improve conversion rates
Monitor website performance using tools like Google Analytics
Oversee daily social media activities across platforms such as Instagram, Facebook, and LinkedIn
Schedule posts, engage with our audience, and track engagement metrics
Capture and curate exciting content (photos, videos, stories) from across the organisation
Support the creation and distribution of email campaigns through the CRM system
Assist with database management to ensure targeted communications
Track performance metrics like open rates and conversions
Help deliver paid digital campaigns (e.g., Google Ads, social media ads)
Assist in creating and testing ad copy, visuals, and landing pages
Monitor performance and provide insights on key metrics
Promote events digitally and assist with follow-up communications
Capture content during events for marketing use and gather feedback
Compile regular reports on digital performance across all channels
Use insights to suggest improvements and optimise future campaigns
Requirements
Strong written communication and copywriting skills
Good understanding of social media platforms and digital marketing principles
Highly organised with strong attention to detail
Proactive and flexible in supporting various tasks
Proficient IT skills across Microsoft Office
Nice to have
Degree (or equivalent experience) in Marketing, Communications, or related field
Familiarity with CMS platforms and email marketing tools like HubSpot
Experience with SEO, Google Analytics, and design tools like Canva and Adobe Creative Suite