Digital Marketing Assistant Manager

• Plan, develop, and execute comprehensive digital marketing strategies to drive brand awareness, customer engagement, and lead generation
• Manage and optimize all paid media campaigns (Google Ads, Meta/Facebook, TikTok, LinkedIn, etc.) to maximize ROI and campaign efficiency
• Oversee SEO, SEM, content marketing, social media, and CRM/EDM campaigns
• Monitor and analyze campaign performance using tools like Google Analytics/Data Studio, providing actionable insights and recommendations to improve conversion and traffic
• Work closely with internal teams (Product, Sales, Operations, Creative) to ensure digital campaigns are fully aligned with overarching business goals
• Manage the digital marketing budget and ensure effective resource and channel allocation
• Keep up to date with the latest digital marketing trends, technologies, and competitor activities
• Lead and mentor junior marketing staff or executives
• Support communications and content related to P.R. activities as required

• Degree in Marketing, Communications, Business, or a related field
• 3 to 5 years of relevant, hands-on digital marketing experience within the Fintech, Finance, or Banking industry
• Excellent verbal and written communication skills in English
• Mandarin-speaking is required (reading/writing not necessary)
• Proven, hands-on expertise in major digital channels: Google Ads, SEO/SEM, Facebook/Instagram Ads, TikTok, LinkedIn, and YouTube
• Strong data analysis skills and proficiency with Google Analytics, Data Studio, or similar reporting and optimization tools
• Excellent project management, communication, and stakeholder management skills
• Ability to work effectively under pressure and manage multiple, simultaneous campaigns

E-commerce experience (Shopee, Lazada, TikTok Shop, Shopify, or equivalent platforms) is a plus