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As a Digital Marketing Apprentice, you must be capable of providing support (primarily analytical) to the Marketing Directors and their respective partners (as well as other departments as needed). This role requires a highly analytical thinker and one who constantly strives to bring more to the table. Additionally, it will maintain a heavy focus on Pay-Per-Click Advertising, Search Engine Optimization, and other significant forms of digital marketing. Outside of the digital marketing realm, this role will be responsible for helping improve the internal processes of our company as he/she sees fit.
Job Responsibility:
Communicate with Marketing Directors to analyze partner goals for greatest ROI
Self-education on Google Ads, Facebook Ads, LinkedIn Ads, and other Digital Marketing platforms
Review marketing dashboards monthly and work with MD to improve strategies
Onboard new partner accounts and hold external teams accountable
Communicate with Marketing Directors regarding SEO strategy for each partner
Review SEO accounts monthly on SEO dashboard
Continue to educate on SEO processes and algorithms
Understand keyword research
Learn local listing management tool and Google Business Profile
Learn review management software (Birdeye)
Have basic understanding of WordPress
Requirements:
Analytical Thinker – able to gather, present, and analyze data, providing suggestions for campaigns to succeed
Attentive to Details
Motivated – self-motivated individual eager to break the status quo
Humble Learner – teachable spirit, seeks opportunities to learn independently
Efficient Time Manager – able to manage workload while addressing on-the-fly issues
Clear Communicator – able to clearly communicate through written and formal form
Disagreeable – willing to voice opinions for improvement
What we offer:
Health Insurance – United HealthCare Plan after 60-day introductory period
Dental & Vision – voluntary coverage after 60-day introductory period
Term Life – $50,000 provided at no charge
Short-term Disability – salary paid for up to 90 days if unable to work
Long-term Disability – salary paid for up to 2 years if unable to work
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