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Digital Marketing and Performance Lead

CBM Australia

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Location:
Australia , Richmond

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Category:
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Contract Type:
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Salary:

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Job Description:

This role delivers performance analysis, insights, and optimisation recommendations across all digital channels (Web, EDM, SMS, organic and paid socials, EcOMM) while managing platform relationships and paid media coordination to support client department briefs.

Job Responsibility:

  • Digital performance tracking and analysis across all channels for client department campaign effectiveness
  • Develop performance optimisation recommendations for all digital channels based on data insights and client requirements
  • Develop and maintain digital analytics framework, reporting systems, and cross-channel performance measurement
  • Provide subject matter expertise to support client department brief development, including channel mix, content creation and audience targeting recommendations
  • Manage platform relationships i.e.: Facebook, LinkedIn, Google including account setup, business reviews, capability assessments (as needed)
  • Website content management, UX optimisation, technical maintenance, troubleshooting and performance monitoring
  • Develop and maintain SEO and social media frameworks while executing optimization strategies per client department strategic direction
  • Support Creative Specialist capacity planning by providing digital complexity assessments and resource requirement recommendations
  • Support client departments in identifying and testing digital innovation opportunities, contributing to innovation testing initiatives
  • Coordinate paid media requirements with external agencies, providing client brief parameters and performance expectations
  • Organic Social media content planning and editorial calendar development incorporating client department requests for maximum results
  • SEO coordination and performance optimisation aligned with client department audience objectives
  • Marketing technology optimisation recommendations and system performance analysis for campaign delivery
  • Cross-channel integration coordination to optimise supporter experience per client briefs

Requirements:

  • Proven senior level experience in digital marketing performance analysis and optimisation
  • Strong understanding of digital analytics platforms (e.g. Google Analytics, Meta Business Suite)
  • Proven ability to lead analytical frameworks and reporting systems
  • Experience managing paid media campaigns and working with external media agencies
  • Demonstrated ability to translate data insights into strategic recommendations
  • Experience in SEO, social media content planning, and digital content performance
  • Experience working in a client service model with multiple internal stakeholders
  • Digital performance tracking and analysis across multiple channels
  • Experience in developing optimisation recommendations based on data insights
  • Paid media coordination and platform relationship management
  • SEO and social media content planning expertise
  • Familiarity with marketing technology systems and campaign delivery tools
  • Alignment with CBM Australia’s mission, Christian ethos and values

Nice to have:

  • Demonstrates enthusiasm for CBM Australia’s mission and is comfortable working in a faith-aligned organisation
  • Highly self-motivated with strong organisational and time management skills
  • able to prioritise effectively while contributing positively to team outcomes
  • Comfortable working in a digital-first environment, with the ability to use organisational technologies and tools competently
  • Approachable and able to relate well to people from diverse backgrounds
  • demonstrates sensitivity, awareness, and commitment to fostering a workplace that is inclusive of gender, ethnicity, and disability
  • Commitment to the value of in office presence and the Hybrid working arrangements in place at CBM Australia
What we offer:
  • 5 weeks of annual leave
  • salary packaging benefits up to $15,900 for eligible household expenses + up to $2,650 for meals and entertainment
  • opportunities for professional growth
  • Employee Assistance Program for team members and their family
  • Flexible working arrangements
  • 35 hour work week
  • Paid parental leave
  • genuine career progression
  • A collaborative and inclusive work environment that priorities employee wellbeing

Additional Information:

Job Posted:
January 13, 2026

Employment Type:
Fulltime
Work Type:
Hybrid work
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