Digital Marketing and CRM Manager Job at Margaret Howell Ltd. (London)

Job Description

We are seeking a highly motivated Digital Marketing and CRM Manager to join the Marketing and Communications department to deliver effective planning and execution of marketing activity across the website, social media platforms, online advertising, CRM and customer events, to effectively and consistently communicate the Margaret Howell and MHL brands.

Job Responsibility

Management and coordination of all Margaret Howell and MHL. social media marketing, email marketing and organic posts to maximise e-commerce revenue and audience engagement
Define the seasonal Digital Marketing calendar based on planned company events, product launches, etc
Liaise with the external Digital Marketing agency, acting as point of contact responsible for briefing on upcoming campaigns, providing creative assets and ensuring all social media marketing is executed on-brand and on schedule
Digital Asset coordination, working with internal teams to plan, review and approve digital assets. Assist with landing page creation in Shopify when necessary to support digital marketing activity
Coordinate and execute email marketing using the Klaviyo platform, defining welcome flows and segmenting as appropriate to maximise engagement
Regularly report on the performance of all digital marketing and social media activity, interpreting figures provided by the external agency and social platforms and distilling to the wider business
Proactively use this data to identify opportunities for increased engagement and ROA
Liaise with global digital teams to ensure consistency across all markets
Update metadata on seasonal (non-product) pages to maximise SEO
Make site content updates and amends as and when necessary, to ensure the site is continually up to date and supports the brand and shops
With the support of the Marketing and Communications Assistant manage the CRM activity in line with company strategy and maintain the company guest database
Plan and deliver customer events to enhance relationships with existing customers and introduce new audiences to the brand
Work with the Global Head of Marketing and Communications to execute the seasonal media plan

Requirements

Minimum 5 years’ experience in a marketing role with strong digital experience, in house or agency, ideally in a fashion or design related field
Excellent knowledge of relevant social media platforms - Instagram / Pinterest / Facebook / X / Google
Full working knowledge of Meta Business Suite, Google Ads, Klaviyo (or equivalent)
Confident communicator with strong interpersonal, numerical, and analytical skills
Acute attention to detail
Proficient knowledge of Excel and Asana
Excellent time management and organisation skills with the ability to work to deadlines and prioritise work accordingly

Nice to have

Google Analytics / My Business
Experience in SEO
Experience using Shopify
Strong understanding of the Margaret Howell and MHL. brands
Self-motivated with the ability to work autonomously
Proactive, with a ‘can do’ attitude
Willingness to engage with a diverse range of work and projects
Ability to build strong stakeholder relationships and engage with internal departments and external agencies
A good team worker

What we offer

A competitive salary
5 weeks holiday plus bank holidays, increasing to 6 weeks with service
Generous clothing allowance
Significant staff discount
Life insurance
Contributory pension and salary exchange scheme
Personal development grant
Cycle to work scheme
Birthday day off
Volunteering day off
IVF support for parents
Opportunity to request flexible working (27% of Head Office employees work Part Time Hours)
Menopause friendly

Margaret Howell Ltd. - All Job Offers

Select Country

Digital Marketing and CRM Manager

Job Description

Job Responsibility

Requirements

Nice to have

What we offer

Looking for more opportunities?

Digital Marketing and CRM Manager

Digital Marketing & CRM Manager

CRM & Digital Marketing Manager

Digital and Brand Marketing Manager

CRM and Email Marketing Manager

Digital Performance and CRM Assistant Manager

Manager, Digital Marketing (Hip-Hop and R&B)

Manager, TRN Marketing and Sports Marketing

Digital Marketing Manager (B2B)

Our AI answers in your language