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Digital Marketing Analytics Executive

United Kingdom, Gateshead 30000.00 GBP / Year · Job Posted February 21, 2026
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Job Description

We have an exciting opportunity for an analytical marketeer looking to develop a career in marketing data analytics and insight. to join our marketing team as a Digital Marketing Analytics Executive. This role will be based with our central marketing team in Gateshead, and we offer hybrid working for this role.

Job Responsibility

  • Create, maintain, and refine marketing channel and website performance analytics across multiple websites to deliver actionable insight
  • Produce web performance improvement hypotheses, options and recommendations to test, evaluate, and learn working with Digital Marketing team
  • Support Web Development projects as Analytics lead as part of the team
  • Create, maintain, and refine website tagging across all group websites to accurately track customer journeys and interactions for dashboards and actionable insight
  • Day-to-day management of digital marketing briefs into the Insight & Analytics team. Provide templates, review briefs with stakeholders, prioritise effectively, ensure delivery meets requirements / deadlines and review output with stakeholders
  • Web channel / CTA attribution modelling and developing KPI targets to hit our marketing qualified lead and sales plans
  • Web call tracking, analytics, and insight to optimise performance from Google My Business profile calls and calls from our websites through to qualified lead & sale
  • Analytics support for digital marketing AB testing by campaign, call to action and UX changes to provide an understanding of impact and further optimisation
  • Web data governance, documentation, and definition working closely with Digital marketing and IT Data teams

Requirements

  • Experience of developing analytical insight from GA4
  • Experience in web tagging and tracking using Google Tag Manager
  • Strong analytical and critical thinking skills, with the ability to interpret complex datasets and web analytics
  • Adept at working with data to summarise & present with clear actionable insight
  • Skilled in developing reports and dashboards with visualisation tools
  • Good communication and collaborative skills to be highly effective in working closely with digital marketing and web development teams
  • Digital marketing acumen and a customer-focused approach
  • Organised and detail oriented

What we offer

  • 25 days holiday rising with length of service plus bank holidays
  • Access to our online rewards platform giving you cash back and discounts for multiple retailers
  • Preferential Service Rates
  • Colleague Purchase Scheme
  • Share Incentive Scheme
  • Pension
  • Enhanced Maternity & Paternity
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