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We have an exciting opportunity for an analytical marketeer looking to develop a career in marketing data analytics and insight. to join our marketing team as a Digital Marketing Analytics Executive. This role will be based with our central marketing team in Gateshead, and we offer hybrid working for this role.
Job Responsibility:
Create, maintain, and refine marketing channel and website performance analytics across multiple websites to deliver actionable insight
Produce web performance improvement hypotheses, options and recommendations to test, evaluate, and learn working with Digital Marketing team
Support Web Development projects as Analytics lead as part of the team
Create, maintain, and refine website tagging across all group websites to accurately track customer journeys and interactions for dashboards and actionable insight
Day-to-day management of digital marketing briefs into the Insight & Analytics team. Provide templates, review briefs with stakeholders, prioritise effectively, ensure delivery meets requirements / deadlines and review output with stakeholders
Web channel / CTA attribution modelling and developing KPI targets to hit our marketing qualified lead and sales plans
Web call tracking, analytics, and insight to optimise performance from Google My Business profile calls and calls from our websites through to qualified lead & sale
Analytics support for digital marketing AB testing by campaign, call to action and UX changes to provide an understanding of impact and further optimisation
Web data governance, documentation, and definition working closely with Digital marketing and IT Data teams
Requirements:
Experience of developing analytical insight from GA4
Experience in web tagging and tracking using Google Tag Manager
Strong analytical and critical thinking skills, with the ability to interpret complex datasets and web analytics
Adept at working with data to summarise & present with clear actionable insight
Skilled in developing reports and dashboards with visualisation tools
Good communication and collaborative skills to be highly effective in working closely with digital marketing and web development teams
Digital marketing acumen and a customer-focused approach
Organised and detail oriented
What we offer:
25 days holiday rising with length of service plus bank holidays
Access to our online rewards platform giving you cash back and discounts for multiple retailers