Digital Marketing Analyst Job at Robert Half (Basking Ridge)

Digital Marketing Analyst

We are looking for a Digital Marketing Analyst to join a healthcare organization...

Location

United States , Basking Ridge

Salary:

Not provided

Robert Half

Expiration Date

Until further notice

Requirements

1-4 years of experience in digital analytics, performance marketing, marketing operations, or related reporting roles
Hands-on experience with GA4, Looker Studio, Salesforce, and paid media platforms such as Google Ads and Meta
Working knowledge of digital marketing measurement, attribution, lead tracking, and conversion analysis
Ability to interpret data, identify trends, and present clear recommendations to cross-functional teams
Experience supporting dashboard development, ad hoc reporting, and data-driven decision-making
Familiarity with data governance, documentation practices, and maintaining accuracy across integrated systems
Strong organizational skills with the ability to manage deadlines and follow through in a fast-paced environment
Background in healthcare, hospitals, social assistance, or other regulated industries is a plus

Job Responsibility

Build, maintain, and refine recurring performance reports using GA4, Looker Studio, Salesforce, and digital advertising platforms
Analyze campaign results, lead quality, conversion trends, and attribution data to identify actionable opportunities for growth
Create standardized dashboards and deliver custom analyses that support day-to-day optimization and leadership reporting needs
Track performance patterns, highlight emerging risks, and recommend adjustments to improve efficiency and outcomes
Partner with internal stakeholders to support Salesforce configuration and ensure the platform aligns with marketing and patient engagement processes
Contribute to data integrations, workflow automation, and platform connectivity across tools such as GA4, Freshpaint, and paid media channels
Maintain reliable data quality across marketing, sales, and patient-related reporting workflows through consistent validation and documentation
Apply governance, compliance, and access control standards to analytics and reporting processes in a regulated environment
Translate complex data findings into practical recommendations that non-technical stakeholders can understand and act on

What we offer

medical
vision
dental
life and disability insurance
401(k) plan

Digital Marketing Analyst

Robert Half is seeking a data-driven and strategic Digital Marketing Analyst to ...

Location

United States , Washington, DC

Salary:

Not provided

Robert Half

Expiration Date

Until further notice

Requirements

Bachelor’s degree in Marketing, Communications, Business, Data Analytics, or a related field
2–5+ years of experience in digital marketing analytics, marketing performance analysis, or a similar role
Strong experience with analytics tools such as Google Analytics, Adobe Analytics, Google Ads, or similar platforms
Advanced proficiency in Excel or data analysis tools for reporting and insights
Experience working with digital marketing channels including SEO, PPC, social media, and email marketing
Strong analytical thinking and problem-solving skills
Excellent communication skills with the ability to present insights to both technical and non-technical stakeholders
Ability to work in a fast-paced environment and manage multiple projects simultaneously

Job Responsibility

Analyze and evaluate performance across multiple digital marketing channels including paid media, search, social media, email marketing, and website traffic
Track, monitor, and report on campaign KPIs such as conversions, engagement, impressions, traffic, and lead generation
Develop dashboards and performance reports that provide actionable insights for marketing and leadership teams
Identify trends, patterns, and opportunities to optimize digital marketing strategies and improve ROI
Collaborate closely with marketing managers, content teams, and digital strategists to support campaign planning and optimization
Conduct A/B testing and performance experiments to improve marketing outcomes
Use analytics tools to monitor user behavior and identify opportunities to enhance the customer journey
Support SEO and paid advertising initiatives by analyzing keyword performance, search traffic, and campaign effectiveness
Translate complex data into clear, easy-to-understand recommendations for stakeholders
Assist with forecasting performance and providing data-driven recommendations for future campaigns

What we offer

medical
vision
dental
life and disability insurance
eligibility to enroll in our company 401(k) plan

Digital Marketing Analyst

The Digital Marketing Analyst is responsible for collecting, analyzing, and inte...

Location

United States , Southfield

Salary:

Not provided

Robert Half

Expiration Date

Until further notice

Requirements

Bachelor’s degree in Marketing, Business, Analytics, Data Science, or a related field
2–5 years of experience in digital marketing analytics, performance marketing, or data analysis
Strong proficiency with Google Analytics (GA4), Google Tag Manager, and digital media platforms
Experience using BI/reporting tools (Looker, Tableau, Power BI, Data Studio)
Proficient in Excel/Google Sheets (pivot tables, VLOOKUPs, data modeling)
Understanding of digital marketing channels (SEO, SEM, paid social, email, content marketing)
Experience with attribution models, funnel analysis, and performance dashboards
Strong analytical and problem‑solving skills with a track record of turning data into insights

Job Responsibility

Analyze performance data across digital channels including paid search, paid social, email, display, SEO, and website analytics
Build and maintain dashboards, weekly/monthly reports, and KPI scorecards using tools such as Google Analytics, Looker, Tableau, Power BI, or similar
Partner with channel managers to provide insights that improve CTR, conversion rates, CAC, ROAS, and engagement metrics
Conduct deep‑dive analysis on campaigns, audiences, funnels, and attribution paths
Support A/B testing and experimentation by forming hypotheses, building test plans, and evaluating results
Monitor website traffic patterns, user behavior, and key conversion events to uncover opportunities for optimization
Work with marketing operations and CRM teams to ensure data accuracy, segmentation quality, and tracking integrity
Assist in forecasting, budgeting, and performance modeling efforts
Ensure tracking frameworks, UTM parameters, and tagging structures are accurate and properly implemented
Present findings and recommendations to stakeholders in a clear, data‑driven format

What we offer

Medical, vision, dental, and life and disability insurance
401(k) plan

Fulltime

Digital Marketing Analyst

The Digital Marketing Analyst is responsible for collecting, analyzing, and inte...

Location

United States , Grand Rapids

Salary:

Not provided

Robert Half

Expiration Date

Until further notice

Requirements

Bachelor's degree in Marketing, Business, Analytics, Data Science, or a related field
2–5 years of experience in digital marketing analytics, performance marketing, or data analysis
Strong proficiency with Google Analytics (GA4), Google Tag Manager, and digital media platforms
Experience using BI/reporting tools (Looker, Tableau, Power BI, Data Studio)
Proficient in Excel/Google Sheets (pivot tables, VLOOKUPs, data modeling)
Understanding of digital marketing channels (SEO, SEM, paid social, email, content marketing)
Experience with attribution models, funnel analysis, and performance dashboards
Strong analytical and problem-solving skills with a track record of turning data into insights

Job Responsibility

Analyze performance data across digital channels including paid search, paid social, email, display, SEO, and website analytics
Build and maintain dashboards, weekly/monthly reports, and KPI scorecards using tools such as Google Analytics, Looker, Tableau, Power BI, or similar
Partner with channel managers to provide insights that improve CTR, conversion rates, CAC, ROAS, and engagement metrics
Conduct deep-dive analysis on campaigns, audiences, funnels, and attribution paths
Support A/B testing and experimentation by forming hypotheses, building test plans, and evaluating results
Monitor website traffic patterns, user behavior, and key conversion events to uncover opportunities for optimization
Work with marketing operations and CRM teams to ensure data accuracy, segmentation quality, and tracking integrity
Assist in forecasting, budgeting, and performance modeling efforts
Ensure tracking frameworks, UTM parameters, and tagging structures are accurate and properly implemented
Present findings and recommendations to stakeholders in a clear, data-driven format

What we offer

medical, vision, dental, and life and disability insurance
401(k) plan
free online training

Fulltime

Digital Marketing Analyst

The Digital Marketing Analyst is responsible for collecting, analyzing, and inte...

Location

United States , Grand Rapids

Salary:

Not provided

Robert Half

Expiration Date

Until further notice

Requirements

Bachelor’s degree in Marketing, Business, Analytics, Data Science, or a related field
2–5 years of experience in digital marketing analytics, performance marketing, or data analysis
Strong proficiency with Google Analytics (GA4), Google Tag Manager, and digital media platforms
Experience using BI/reporting tools (Looker, Tableau, Power BI, Data Studio)
Proficient in Excel/Google Sheets (pivot tables, VLOOKUPs, data modeling)
Understanding of digital marketing channels (SEO, SEM, paid social, email, content marketing)
Experience with attribution models, funnel analysis, and performance dashboards
Strong analytical and problem‑solving skills with a track record of turning data into insights

Job Responsibility

Analyze performance data across digital channels including paid search, paid social, email, display, SEO, and website analytics
Build and maintain dashboards, weekly/monthly reports, and KPI scorecards using tools such as Google Analytics, Looker, Tableau, Power BI, or similar
Partner with channel managers to provide insights that improve CTR, conversion rates, CAC, ROAS, and engagement metrics
Conduct deep‑dive analysis on campaigns, audiences, funnels, and attribution paths
Support A/B testing and experimentation by forming hypotheses, building test plans, and evaluating results
Monitor website traffic patterns, user behavior, and key conversion events to uncover opportunities for optimization
Work with marketing operations and CRM teams to ensure data accuracy, segmentation quality, and tracking integrity
Assist in forecasting, budgeting, and performance modeling efforts
Ensure tracking frameworks, UTM parameters, and tagging structures are accurate and properly implemented
Present findings and recommendations to stakeholders in a clear, data‑driven format

What we offer

medical
vision
dental
life and disability insurance
company 401(k) plan

Digital Marketing Analyst

The Digital Marketing Analyst is responsible for collecting, analyzing, and inte...

Location

United States , Southfield

Salary:

Not provided

Robert Half

Expiration Date

Until further notice

Requirements

Bachelor’s degree in Marketing, Business, Analytics, Data Science, or a related field
2–5 years of experience in digital marketing analytics, performance marketing, or data analysis
Strong proficiency with Google Analytics (GA4), Google Tag Manager, and digital media platforms
Experience using BI/reporting tools (Looker, Tableau, Power BI, Data Studio)
Proficient in Excel/Google Sheets (pivot tables, VLOOKUPs, data modeling)
Understanding of digital marketing channels (SEO, SEM, paid social, email, content marketing)
Experience with attribution models, funnel analysis, and performance dashboards
Strong analytical and problem‑solving skills with a track record of turning data into insights

Job Responsibility

Analyze performance data across digital channels including paid search, paid social, email, display, SEO, and website analytics
Build and maintain dashboards, weekly/monthly reports, and KPI scorecards using tools such as Google Analytics, Looker, Tableau, Power BI, or similar
Partner with channel managers to provide insights that improve CTR, conversion rates, CAC, ROAS, and engagement metrics
Conduct deep‑dive analysis on campaigns, audiences, funnels, and attribution paths
Support A/B testing and experimentation by forming hypotheses, building test plans, and evaluating results
Monitor website traffic patterns, user behavior, and key conversion events to uncover opportunities for optimization
Work with marketing operations and CRM teams to ensure data accuracy, segmentation quality, and tracking integrity
Assist in forecasting, budgeting, and performance modeling efforts
Ensure tracking frameworks, UTM parameters, and tagging structures are accurate and properly implemented
Present findings and recommendations to stakeholders in a clear, data‑driven format

What we offer

medical
vision
dental
life and disability insurance
company 401(k) plan

Digital Marketing Analyst

Digital Marketing Analyst - Contract, 40 hours a week through End Of Year in Dal...

Location

United States , Dallas

Salary:

Not provided

Robert Half

Expiration Date

Until further notice

Requirements

Must have experience with Power Automate
Advanced experience in Excel (pivot tables, data manipulation, reporting templates)
Digital marketing analytics + Salesforce experience

Job Responsibility

Analyze digital marketing performance data (Google Hotel Ads, paid media, DerbySoft pulls)
Build automated and templated reporting workflows in Excel, Power Automate, and PowerPoint
Manage Salesforce pipeline reporting tied to marketing performance
Introduce AI tools and automation to reduce manual work and increase insight generation

What we offer

medical, vision, dental, and life and disability insurance
eligible to enroll in our company 401(k) plan

Fulltime

Digital Marketing Analyst

This Contract to permanent position is ideal for someone with a strong technical...

Location

United States , Conshohocken

Salary:

Not provided

Robert Half

Expiration Date

Until further notice

Requirements

Extensive hands-on experience with Google Tag Manager, including advanced customization and container builds
Proficiency in Google Analytics 4, with expertise in event configuration, reporting, and troubleshooting
Strong skills in JavaScript, Regular Expressions, and advanced tagging techniques
Familiarity with consent management tools such as OneTrust or CookiePro
Knowledge of cross-domain tracking and marketing attribution models
Previous experience working with advertising platforms like Google Ads
Exceptional attention to detail and organizational skills for managing documentation and QA processes

Job Responsibility

Oversee the implementation and management of website tagging using Google Tag Manager, ensuring accurate tracking of pageviews, events, and conversions
Develop and maintain custom tags, variables, and JavaScript configurations to support advanced tracking requirements
Configure and manage Google Analytics 4 properties, including custom definitions, channel groupings, and audience segmentation
Implement tracking solutions for embedded video players, form submissions, and other interactive website elements
Perform regular quality assurance audits to validate tagging accuracy and resolve any discrepancies
Create and maintain comprehensive documentation of website interactions, tag setups, and audit logs for consistency and future reference
Ensure compliance with data privacy regulations by configuring cookie consent platforms such as OneTrust or Google Consent Mode
Collaborate with development, marketing, and account teams to align tracking strategies with business goals
Support cross-domain tracking and server-side tagging setups for enhanced data collection
Assist in integrating tags with advertising platforms like Google Ads to optimize campaign performance

What we offer

medical, vision, dental, and life and disability insurance
eligible to enroll in our company 401(k) plan

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