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Robert Half Logo Robert Half · IT - Software Development

Digital Marketing Analyst

United States, Basking Ridge Contract work · Job Posted May 29, 2026
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Job Description

We are looking for a Digital Marketing Analyst to join a healthcare organization in Basking Ridge, New Jersey. This Long-term Contract position focuses on transforming digital marketing and operational data into meaningful insights that improve campaign performance, support patient access, and inform business decisions. The role combines hands-on reporting, analytics, and platform coordination with close collaboration across marketing, sales, clinical, and operations teams.

Job Responsibility

  • Build, maintain, and refine recurring performance reports using GA4, Looker Studio, Salesforce, and digital advertising platforms
  • Analyze campaign results, lead quality, conversion trends, and attribution data to identify actionable opportunities for growth
  • Create standardized dashboards and deliver custom analyses that support day-to-day optimization and leadership reporting needs
  • Track performance patterns, highlight emerging risks, and recommend adjustments to improve efficiency and outcomes
  • Partner with internal stakeholders to support Salesforce configuration and ensure the platform aligns with marketing and patient engagement processes
  • Contribute to data integrations, workflow automation, and platform connectivity across tools such as GA4, Freshpaint, and paid media channels
  • Maintain reliable data quality across marketing, sales, and patient-related reporting workflows through consistent validation and documentation
  • Apply governance, compliance, and access control standards to analytics and reporting processes in a regulated environment
  • Translate complex data findings into practical recommendations that non-technical stakeholders can understand and act on

Requirements

  • 1-4 years of experience in digital analytics, performance marketing, marketing operations, or related reporting roles
  • Hands-on experience with GA4, Looker Studio, Salesforce, and paid media platforms such as Google Ads and Meta
  • Working knowledge of digital marketing measurement, attribution, lead tracking, and conversion analysis
  • Ability to interpret data, identify trends, and present clear recommendations to cross-functional teams
  • Experience supporting dashboard development, ad hoc reporting, and data-driven decision-making
  • Familiarity with data governance, documentation practices, and maintaining accuracy across integrated systems
  • Strong organizational skills with the ability to manage deadlines and follow through in a fast-paced environment
  • Background in healthcare, hospitals, social assistance, or other regulated industries is a plus

Nice to have

Background in healthcare, hospitals, social assistance, or other regulated industries is a plus

What we offer

  • medical
  • vision
  • dental
  • life and disability insurance
  • 401(k) plan
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