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This Contract to permanent position is ideal for someone with a strong technical background in digital analytics and a passion for optimizing data tracking and reporting processes. You will play a pivotal role in ensuring accurate and efficient analytics implementation across a variety of websites, collaborating closely with cross-functional teams to meet business objectives.
Job Responsibility:
Oversee the implementation and management of website tagging using Google Tag Manager, ensuring accurate tracking of pageviews, events, and conversions
Develop and maintain custom tags, variables, and JavaScript configurations to support advanced tracking requirements
Configure and manage Google Analytics 4 properties, including custom definitions, channel groupings, and audience segmentation
Implement tracking solutions for embedded video players, form submissions, and other interactive website elements
Perform regular quality assurance audits to validate tagging accuracy and resolve any discrepancies
Create and maintain comprehensive documentation of website interactions, tag setups, and audit logs for consistency and future reference
Ensure compliance with data privacy regulations by configuring cookie consent platforms such as OneTrust or Google Consent Mode
Collaborate with development, marketing, and account teams to align tracking strategies with business goals
Support cross-domain tracking and server-side tagging setups for enhanced data collection
Assist in integrating tags with advertising platforms like Google Ads to optimize campaign performance
Requirements:
Extensive hands-on experience with Google Tag Manager, including advanced customization and container builds
Proficiency in Google Analytics 4, with expertise in event configuration, reporting, and troubleshooting
Strong skills in JavaScript, Regular Expressions, and advanced tagging techniques
Familiarity with consent management tools such as OneTrust or CookiePro
Knowledge of cross-domain tracking and marketing attribution models
Previous experience working with advertising platforms like Google Ads
Exceptional attention to detail and organizational skills for managing documentation and QA processes
Nice to have:
Background in agency environments, managing multiple client websites is a plus
What we offer:
medical, vision, dental, and life and disability insurance