Digital Marketing Analyst, Robert Half

Robert Half

Location:
United States, Houston

Category:
-

Contract Type:
Employment contract

Salary:

Not provided

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Job Description:

A Digital Marketing Analyst is responsible for evaluating, monitoring, and optimizing digital marketing initiatives to help businesses achieve their marketing and revenue goals. This role involves leveraging data analytics, market research, and digital tools to interpret campaign performance, customer behavior, and emerging trends. The Digital Marketing Analyst works closely with marketing teams and other stakeholders to provide actionable insights and recommendations that improve online presence and overall effectiveness of digital strategies.

Job Responsibility:

Track, analyze, and report on digital marketing KPIs such as website traffic, conversion rates, ROI, and customer engagement across various platforms and channels
Collect and interpret data from tools like Google Analytics, social media analytics, marketing automation platforms, and CRM systems to identify trends and opportunities
Monitor digital campaigns (e.g., SEO, PPC, display ads, social media, email marketing) to ensure they meet business objectives and optimize results
Conduct A/B testing for website content, landing pages, and marketing campaigns to determine the most effective strategies
Work with marketing, sales, and creative teams to ensure digital campaigns align with the company's goals and target audience needs
Translate data findings into actionable recommendations for executives and stakeholders
Perform competitive analysis and interpret market trends to identify areas for improvement and innovation in the company’s digital marketing strategies
Assess customer acquisition and retention strategies, highlighting areas for optimization or cost reduction
Build dashboards and visualizations using tools like Tableau, Power BI, or Google Data Studio to present insights clearly and effectively
Prepare and deliver regular performance reports and executive summaries to demonstrate campaign results
Manage and optimize digital marketing tools and platforms, ensuring data accuracy and integration across systems
Work with web and IT teams to troubleshoot technical issues affecting campaign performance or website functionality

Requirements:

Bachelor’s degree in Marketing, Business, Data Analytics, or a related field (or equivalent experience)
2–4+ years of experience in digital marketing, analytics, or a similar analytical role
Proficiency in analytics tools such as Google Analytics, Adobe Analytics, Google Tag Manager, and marketing attribution platforms
Experience with CRM systems (e.g., Salesforce, HubSpot) and marketing automation tools (e.g., Marketo, Pardot) is beneficial
Familiarity with SEO, PPC, and digital campaign tracking methodologies
Strong skills in Excel, SQL, or Python for data manipulation and analysis
Experience building dashboards and creating reports using Tableau, Power BI, or similar tools
Solid understanding of digital marketing channels (e.g., paid search, display ads, social media, email marketing)
Knowledge of SEO best practices, keyword research, and ad campaign management tools
Strong attention to detail and the ability to draw actionable insights from data
Excellent communication and presentation skills to convey technical information in a concise, understandable format
Highly organized with project and time management abilities

Nice to have:

Experience with CRM systems (e.g., Salesforce, HubSpot) and marketing automation tools (e.g., Marketo, Pardot) is beneficial
Familiarity with SEO, PPC, and digital campaign tracking methodologies

What we offer:

Access to top jobs
Competitive compensation and benefits
Free online training
Medical, vision, dental, and life and disability insurance
Eligibility to enroll in 401(k) plan

Additional Information:

Job Posted:
May 21, 2025

Employment Type:

Fulltime

Work Type:

On-site work

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Digital Marketing Analyst