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Robert Half is seeking a data-driven and strategic Digital Marketing Analyst to support one of our clients in Washington, DC. This contract opportunity is ideal for a marketing professional who enjoys turning data into meaningful insights that drive smarter marketing decisions. In this role, you will partner with cross-functional marketing teams to analyze digital campaign performance, identify optimization opportunities, and deliver insights that strengthen overall marketing strategy. The ideal candidate is both analytical and creative—someone who understands the numbers behind marketing while also appreciating the strategy and storytelling that make campaigns successful. This position offers an exciting opportunity to work in a fast-paced marketing environment where your insights will directly influence campaign performance, audience engagement, and digital growth.
Job Responsibility:
Analyze and evaluate performance across multiple digital marketing channels including paid media, search, social media, email marketing, and website traffic
Track, monitor, and report on campaign KPIs such as conversions, engagement, impressions, traffic, and lead generation
Develop dashboards and performance reports that provide actionable insights for marketing and leadership teams
Identify trends, patterns, and opportunities to optimize digital marketing strategies and improve ROI
Collaborate closely with marketing managers, content teams, and digital strategists to support campaign planning and optimization
Conduct A/B testing and performance experiments to improve marketing outcomes
Use analytics tools to monitor user behavior and identify opportunities to enhance the customer journey
Support SEO and paid advertising initiatives by analyzing keyword performance, search traffic, and campaign effectiveness
Translate complex data into clear, easy-to-understand recommendations for stakeholders
Assist with forecasting performance and providing data-driven recommendations for future campaigns
Requirements:
Bachelor’s degree in Marketing, Communications, Business, Data Analytics, or a related field
2–5+ years of experience in digital marketing analytics, marketing performance analysis, or a similar role
Strong experience with analytics tools such as Google Analytics, Adobe Analytics, Google Ads, or similar platforms
Advanced proficiency in Excel or data analysis tools for reporting and insights
Experience working with digital marketing channels including SEO, PPC, social media, and email marketing
Strong analytical thinking and problem-solving skills
Excellent communication skills with the ability to present insights to both technical and non-technical stakeholders
Ability to work in a fast-paced environment and manage multiple projects simultaneously
Nice to have:
Experience with marketing dashboards and data visualization tools such as Tableau, Power BI, or Looker
Familiarity with CRM platforms and marketing automation tools
Understanding of website analytics, user behavior tracking, and conversion optimization
Experience working in agency, consulting, or enterprise marketing environments