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We are looking for a Digital Marketing Analyst to join our energetic and passionate Marketing & Sales team, who are responsible for a large portion of web traffic and bookings across all core TUI products. As a Digital Marketing Analyst, you would be joining the Digital Marketing Analytics function who act as an internal agency for the Digital Marketing team. You would be responsible for the creation, setup and maintenance of new data tags, scripts and parameters within the Marketing ecosystem. This will include working closely with the UK and Group Digital teams to ensure that the data is accurate and received in a timely manner. You will also be working on key projects such as Digital Data Unification and Marketing Effectiveness to ensure that TUI remains on the cutting edge of tech. The combination of working for the world’s largest tourism business in a fast-paced marketing role make this an exceptionally interesting place to work and a great place to grow your analytics career.
Job Responsibility:
Marketing Architecture: Ownership and maintenance of UK&I MarTech stack across Digital Marketing channels such as Paid Search, Social and others
Tag Management: Responsible for digital marketing tag management across TUI UK&I websites
Feed Management: Responsible for the setup and update of digital marketing feeds across UK Digital
Google Cloud Engineering: Responsible for the creation, maintenance and validity of our Google Cloud database via BigQuery and similar programs
Strategic Projects: Key analytics contact for strategic data projects relating to the UK Digital Marketing Tech Stack such as bidding enhancements
Marketing Effectiveness: Support the wider Digital Team to ensure that data is used effectively and efficiently via initiatives such as testing and attribution
Future-Proofed Measurements: Work alongside third-party agencies to help enhance our technical capabilities and ensure consistent measurements in a post-cookie environment
Requirements:
Experience using Google Marketing Platform or similar products required
Familiarity with tag management solutions such as Google Tag Manager or Tealium
Solid understanding of coding best practices & how to adapt these to requirements
Knowledgeable on Data Compliance and Security topics such as GDPR and CCPA preferred
Proficient in Python and SQL essential, with other programming languages preferred
Working understanding of how data is collected using APIs, cookies and other solutions
Excellent communication skills with experience of working across multiple different teams in different countries with varying knowledge levels
Highly flexible and adaptable in a fast-paced environment
Nice to have:
Knowledgeable on Data Compliance and Security topics such as GDPR and CCPA
other programming languages
What we offer:
Attractive remuneration
discretionary bonus schemes
generous travel benefits
extensive health & well-being support
flexible working
access to the TUI Learning Hub
opportunities to work on global projects and teams
community involvement with local charity and sustainability initiatives