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Digital Marketing Analyst

https://www.tui.com Logo

TUI

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Location:
United Kingdom , Luton

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Category:
-

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Contract Type:
Not provided

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Salary:

Not provided

Job Description:

We are looking for a Digital Marketing Analyst to join our energetic and passionate Marketing & Sales team, who are responsible for a large portion of web traffic and bookings across all core TUI products. As a Digital Marketing Analyst, you would be joining the Digital Marketing Analytics function who act as an internal agency for the Digital Marketing team. You would be responsible for the creation, setup and maintenance of new data tags, scripts and parameters within the Marketing ecosystem. This will include working closely with the UK and Group Digital teams to ensure that the data is accurate and received in a timely manner. You will also be working on key projects such as Digital Data Unification and Marketing Effectiveness to ensure that TUI remains on the cutting edge of tech. The combination of working for the world’s largest tourism business in a fast-paced marketing role make this an exceptionally interesting place to work and a great place to grow your analytics career.

Job Responsibility:

  • Marketing Architecture: Ownership and maintenance of UK&I MarTech stack across Digital Marketing channels such as Paid Search, Social and others
  • Tag Management: Responsible for digital marketing tag management across TUI UK&I websites
  • Feed Management: Responsible for the setup and update of digital marketing feeds across UK Digital
  • Google Cloud Engineering: Responsible for the creation, maintenance and validity of our Google Cloud database via BigQuery and similar programs
  • Strategic Projects: Key analytics contact for strategic data projects relating to the UK Digital Marketing Tech Stack such as bidding enhancements
  • Marketing Effectiveness: Support the wider Digital Team to ensure that data is used effectively and efficiently via initiatives such as testing and attribution
  • Future-Proofed Measurements: Work alongside third-party agencies to help enhance our technical capabilities and ensure consistent measurements in a post-cookie environment

Requirements:

  • Experience using Google Marketing Platform or similar products required
  • Familiarity with tag management solutions such as Google Tag Manager or Tealium
  • Solid understanding of coding best practices & how to adapt these to requirements
  • Knowledgeable on Data Compliance and Security topics such as GDPR and CCPA preferred
  • Proficient in Python and SQL essential, with other programming languages preferred
  • Working understanding of how data is collected using APIs, cookies and other solutions
  • Excellent communication skills with experience of working across multiple different teams in different countries with varying knowledge levels
  • Highly flexible and adaptable in a fast-paced environment

Nice to have:

  • Knowledgeable on Data Compliance and Security topics such as GDPR and CCPA
  • other programming languages
What we offer:
  • Attractive remuneration
  • discretionary bonus schemes
  • generous travel benefits
  • extensive health & well-being support
  • flexible working
  • access to the TUI Learning Hub
  • opportunities to work on global projects and teams
  • community involvement with local charity and sustainability initiatives

Additional Information:

Job Posted:
May 04, 2026

Expiration:
May 15, 2026

Employment Type:
Fulltime
Work Type:
Hybrid work
Job Link Share:

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