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We are currently looking for a Digital Manager to join our Nestlé Health Science team.
Job Responsibility:
Develop, lead, and execute the Nestlé Health Science Turkiye digital excellence roadmap, ensuring alignment with global digital strategies tailored to local market needs
Establish and implement global & local digital initiatives to enhance local market execution of digital excellence
Closely work with local & global marketing, medical affairs, regulatory teams to maximize business value by leveraging digital tools to foster cross-functional collaboration
Manage and oversee the digital budget (in Product Fixed Marketing Expense) to ensure the realization of aligned strategies
Understand the role of nutrition and nutritional therapies to create targeted strategies for Medical Nutrition, Consumer Care and Vitaflo businesses
Assess global tools and develop local solutions (such as apps and AI-generated tools, etc.) to provide differentiated digital solutions to marketing and medical teams, enhancing customer and consumer engagement
Manage all social media platforms and execute influencer marketing activities according to the scheduled annual plan
Lead the yearly planning and content creation for all platforms
Facilitate direct consumer interactions through real-time engagement (Customer Relationship Management, social media platforms, etc)
Propose and execute influencer projects
Manage and execute digital marketing activities for e-commerce channels to drive sales
Oversee Retail Digital Media (RDM) and digital campaigns in Direct to Consumer (DTC) and marketplaces, collaborating closely with the e-commerce manager and marketing team to align with marketing and sales channel strategies
Generate insights from consumers and customers (especially Healthcare professionals), analyzing new data and customer/consumer/shopper trends via real-time data mining and develop differentiating projects accordingly
Present monthly data analyses, including competitor analysis, and propose new strategic digital activities based on findings
Lead stakeholder management with relevant third parties, including key partners, agencies, suppliers, and platforms
Requirements:
Bachelor’s or Master degree
Minimum of 5 years of experience in Digital and Social Marketing Expertise
Expertise in Search Engine Optimization (SEO), Search Engine Marketing (SEM), and Media Buying
Experience with mobile applications and social media/influencer management
Experience with e-commerce channels and their marketing models
Proficient in website management and content creation
Proven track record of successful digital marketing projects
Ability to translate business needs into effective digital strategies
Strong analytical skills to respond to real-time trends and data
Strategic vision for digital brand development with a demonstrated history of success
Excellent technical and functional knowledge of digital and social platforms
Strong project management and relationship management skills, with the ability to lead cross-functional teams
Experience conducting social listening using tools such as Radian, Google Trends, and Google Analytics
Fluent in English
What we offer:
Flexible work schedule
Hybrid working
Multinational experience at one of the world’s leading food and beverage company
International and domestic career opportunities
Development opportunities and trainings
Exclusive employee discounts
Employee Assistance Program, 24/7 expert support
Sport benefit program (benefit from more than 350 sport centers)
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