Digital Manager

• Advises hotels on appropriate on-strategy eCommerce priorities and tactics
• Coordinates with Area Director of Sales and Marketing to set ecommerce goals
• Manages budgets for cluster/hotels for eCommerce activities
• Develops quarterly game plans for Area or Cluster hotels
• Coordinates execution of online marketing efforts through approved agencies/vendors
• Manages Search Engine Optimization (SEO) efforts for hotels
• Assists hotels in optimizing Paid Search performance
• Executes online marketing activities in partnership with hotel and cluster Marketing leaders
• Conducts regular audits of Marriott.com and individual Hotel Websites
• Serves as the EPIC/Vignette administrator for the hotel(s)
• Ensures that all hotels within their region/cluster are participating in relevant, approved echannels
• Assists in the development and execution of the cluster marketing plan
• Collaborates with Field Marketing to develop, recommend and execute the opening S&M plan for new hotels
• Trains and educates cluster and/or hotel-level managers on eCommerce and digital marketing strategy

• 2-year degree from an accredited university in eCommerce, Marketing, Business Administration or related major and 4 years experience in the sales, marketing, digital, eCommerce or related professional area
• hospitality marketing or agency experience preferred
• OR 4-year bachelor's degree in eCommerce, Marketing, Business Administration or related major
• 2 years experience in the sales, marketing, digital, eCommerce or related professional area
• hospitality marketing or agency experience preferred

hospitality marketing or agency experience