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Digital Manager – Proactive Engagement - Targeting Assistant

barclays.co.uk Logo

barclays

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Location:
United Kingdom , London ▼

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Category:
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Salary:

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Job Description:

Join us as a Digital Manager – Proactive Engagement - Targeting Assistant, where you will play a key role in delivering targeted marketing across secure and public digital channels. You will support digital acquisition and customer lifecycle strategies by supporting the end-to-end setup, optimisation, and reporting of campaigns through the ad server. This role ensures campaigns are accurately trafficked, quality-checked, and paced to meet stakeholder objectives while driving engagement and solution uptake.

Job Responsibility:

  • Execution of market research to understand customer needs, pain points, and emerging trends to support the analysis of profitability, market size and positioning for new products compared to existing offerings, and to identify opportunities for diversification to gain a competitive advantage
  • Collaboration with stakeholders across departments and teams including marketing, sales, technology, engineers, designers etc to generate innovative and feasible product ideas and prototypes for testing aligned with customer needs and strategic goals
  • Development of concepts and specifications which define features, functionalities, target market, user interface, technical specifications and potential revenue models of new products
  • Evaluation of the technical feasibility, legal compliance, and potential risks associated with the development and launch of the new product
  • Monitoring of market trends and analysis feedback from internal employees and target customers through prototypes, user testing sessions, and beta programs to identify areas for improvement to refine the product before launch
  • Management of comprehensive launch plans and technical deployments for products that establish rollout timelines, marketing strategies, training initiatives and communication channels to promote the launch new products effectively
  • Monitoring of key metrics such as adoption rates, usage patterns, customer satisfaction, and revenue generation to assess the product's performance against set goals

Requirements:

  • Experience in campaign creation and management
  • Proven experience managing digital inventory, setting up campaigns and uploading creatives
  • Data-driven and analytical skills, with the ability to identify trends and make informed recommendations
  • Experience managing stakeholders and collaborating effectively across teams and functions
  • High level of risk awareness with the ability to follow structured processes
  • Proficient in Microsoft Office applications, including Excel, Word, and PowerPoint
  • Excellent organisational skills and attention to detail

Nice to have:

  • Understanding of HTML/JavaScript
  • Understanding of Digital marketing tools – email marketing/online marketing
  • Knowledge of digital ad server platforms and capabilities
What we offer:
  • Hybrid working
  • Flexible working arrangements
  • Structured approach to hybrid working with fixed 'anchor' days

Additional Information:

Job Posted:
December 25, 2025

Employment Type:
Fulltime
Work Type:
Hybrid work
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