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Our well known health and wellbeing client is currently going through an exciting digital transformation and looking to recruit their first Digital Insights Manager paying up to £56,000 with one day in the office and the other four days working from home.
Job Responsibility:
overall accountability for the digital analytics platforms
deliver reporting and insight on KBIs
measure value generated by change
propose improvement ideas/generate hypotheses for testing for the digital squads
educate and drive squads to use digital analytics tools to measure their success and to generate ideas
manage traditional web analytics tools such as Google analytics and voice of the customer tools like Medallia
deliver implementations of new digital insights tooling
define tagging requirements for new initiatives
Requirements:
significant, demonstrable knowledge, skills, and experience in digital analytics
experience of analytics deployments on new websites and other digital products
familiar with a variety of digital platforms/tools (CMS, analytics etc)