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Responsible for defining and owning the digital experience for existing customers across Vodafone’s digital channels, including web and app. The role focuses on improving how customers manage their account, complete service and care tasks, and engage with relevant in-life commercial journeys.
Job Responsibility:
Own and develop the roadmap for existing customer digital experiences across web and app, informed by customer insight, data and business priorities
Define, prioritise and manage the product backlog to ensure delivery teams are focused on the highest value opportunities
Be accountable for key performance measures such as digital adoption, journey completion, containment, customer satisfaction, engagement, commercial performance and digital experience performance
Work closely with UX, engineering, content, analytics and wider business teams to design, deliver and continuously improve customer journeys
Use customer behaviour, analytics, research and experimentation to identify pain points and opportunities, and translate these into prioritised actions
Lead the optimisation of digital journeys through A/B testing, hypothesis-led experimentation and post-launch performance analysis
Partner with operational, support and vendor teams to identify, triage and resolve issues impacting customer experience or commercial performance
Balance customer, commercial and technical needs to make informed prioritisation decisions aligned to company strategy
Engage and influence stakeholders across the organisation to build alignment, drive a digital-first mindset and ensure clear product direction
Ensure delivered experiences meet expected standards for usability, accessibility, performance and compliance
Requirements:
Experience as a Product Owner, Product Manager or Digital Product Lead in a web and/or app environment
A strong track record of managing and prioritising a product backlog in an agile delivery model
Experience using data, customer insight and experimentation to improve digital journeys and outcomes
Strong analytical skills, with the ability to understand customer needs and translate them into clear user stories and acceptance criteria
Experience delivering digital products or journeys from concept through to launch and ongoing optimisation
A strong understanding of the levers that drive customer engagement, self-service adoption, commercial performance and customer satisfaction in digital channels
Strong collaboration, communication and stakeholder management skills, with the ability to influence at all levels
Experience working with cross-functional teams including UX, engineering, analytics and content
Familiarity with tools such as Jira, Adobe Analytics, content management systems and reporting tools
strong Excel and PowerPoint skills are an advantage
Experience in telecommunications, digital commerce or customer experience environments would be beneficial
Nice to have:
Experience in telecommunications, digital commerce or customer experience environments would be beneficial
strong Excel and PowerPoint skills are an advantage