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Digital Growth Marketing Specialist

https://www.telstra.com.au/ Logo

Telstra

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Location:
Australia , Flexible

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Salary:

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Job Description:

We're an iconic Aussie brand with a global footprint. Our purpose is to build a connected future so everyone can thrive. We're all about providing the best experience and delivering the best tech on the best network. This includes making Telstra the place you want to work. For you, that means a having career that grows with you and working with a team powered by human connection that prioritises wellbeing and choice. As Digital Growth Marketing Specialist - Mobile & Loyalty Growth, you will design and scale mobile‑first, loyalty‑led growth programs across app and web. Blend strategy (roadmaps, economics, governance) with hands‑on execution (journey build, testing, analytics) to drive acquisition, activation, engagement, retention, and monetization. Own the measurement backbone (attribution, cohorts, incrementality) and the martech craft (orchestration, deliverability, consent) needed to ship improvements continuously, and champion creative excellence by ensuring lifecycle experiences are not only data‑driven but also emotionally resonant and on‑brand. You will also be expected to drive measurable customer and revenue growth by using marketing technology, data insights, and ongoing experimentation to enhance lifecycle journeys and improve customer experience within a loyalty framework.

Job Responsibility:

  • Mobile Growth Strategy & Roadmap – Define quarterly app‑first growth plans across acquisition → activation → retention
  • prioritize initiatives using impact/effort and hypothesis‑driven planning
  • Lifecycle Orchestration (App + Messaging) – Build and optimize behavior‑triggered journeys across push, in‑app, email, and SMS
  • apply segmentation, personalization, and real‑time triggers
  • Reporting & Analytics – Build robust reporting systems across mobile and web using tools like Adobe Analytics and Amplitude. Integrate MMPs (AppsFlyer, Adjust, Branch) with your analytics for reliable attribution, customer journey insights, and campaign assessment. Use Collected data to inform decision – Making and continually optimise strategies, ensuring measurement aligns with SKAN/iOS privacy while supporting ongoing growth
  • Loyalty Growth Levers – Drive member acquisition, first earn and redemption, engagement, and reactivation
  • balance offer design with program economics (earn/burn efficiency, redemption margin)
  • Experimentation & CRO – Run A/B and multivariate tests on journeys and app flows
  • use feature‑flag experimentation for safe rollouts
  • apply CRO principles to landing pages and app surfaces
  • Audience & Data Activation – Leverage CDP concepts (identity resolution, event schema, real‑time audiences) for targeting and suppression
  • Governance, Privacy & Deliverability – Maintain consent integrity (CMP/IAB TCF), email authentication (SPF, DKIM, DMARC, BIMI), and sender reputation
  • Collaboration & Agile Delivery – Work within agile frameworks, partnering with product, engineering, and data teams
  • Creative Concepting & Collaboration – Partner with design and content teams to develop compelling creative treatments for lifecycle journeys
  • ensure assets align with brand guidelines and drive engagement

Requirements:

  • Mobile Engagement Expertise: Journey design, push notification strategies, in-app orchestration, deep link routing, and opt-in optimization
  • Full-Funnel Marketing: Ability to manage the entire funnel from awareness to conversion, leveraging multiple touchpoints and budgets
  • Digital-First Mindset: Experience in digital-first or start-up environments is highly valued
  • Strategic + Hands-On: Strong strategic thinking combined with the ability to execute
  • quick learner of new systems (system knowledge less critical than adaptability)
  • Broad Digital Marketing Experience: Skilled across app, social, and other digital channels
  • capable of integrating strategies across business functions
  • Lifecycle Marketing: Expertise in funnel optimization, retention strategies, and customer journey design
  • Marketing Technology: Familiarity with Braze and/or Salesforce Marketing Cloud
  • CDP knowledge (e.g., Segment)
  • Analytics & Measurement: Proficiency with GA4 or equivalent
  • understanding of LTV, CAC, retention metrics, and attribution basics
  • Experimentation & Optimization: Experience with A/B and multivariate testing, CRO tools (Optimizely, VWO), and feature flag testing
  • Deliverability & Consent Management: Knowledge of SPF, DKIM, DMARC, BIMI fundamentals
  • CMP/IAB TCF awareness
  • Collaboration & Agile Practices: Strong stakeholder management, backlog prioritization, and cross-functional teamwork
  • Creative Excellence: Ability to translate insights into creative briefs, evaluate concepts for clarity and impact, and maintain brand tone across channels
  • Storytelling & Visual Literacy: Understanding how copy, design, and motion influence engagement in mobile and loyalty contexts
What we offer:
  • Performance-related pay
  • Access to thousands of learning programs so you can level-up
  • Global presence across 22 countries
  • opportunities to work where we do business
  • Purchased annual leave scheme
  • Additional Telstra day off
  • Additional 30% off Telstra products and services
  • Toolkit provided (laptop + mobile phone + plan paid for)

Additional Information:

Job Posted:
February 18, 2026

Expiration:
February 25, 2026

Employment Type:
Fulltime
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