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We're an iconic Aussie brand with a global footprint. Our purpose is to build a connected future so everyone can thrive. We're all about providing the best experience and delivering the best tech on the best network. This includes making Telstra the place you want to work. For you, that means a having career that grows with you and working with a team powered by human connection that prioritises wellbeing and choice. As Digital Growth Marketing Specialist - Mobile & Loyalty Growth, you will design and scale mobile‑first, loyalty‑led growth programs across app and web. Blend strategy (roadmaps, economics, governance) with hands‑on execution (journey build, testing, analytics) to drive acquisition, activation, engagement, retention, and monetization. Own the measurement backbone (attribution, cohorts, incrementality) and the martech craft (orchestration, deliverability, consent) needed to ship improvements continuously, and champion creative excellence by ensuring lifecycle experiences are not only data‑driven but also emotionally resonant and on‑brand. You will also be expected to drive measurable customer and revenue growth by using marketing technology, data insights, and ongoing experimentation to enhance lifecycle journeys and improve customer experience within a loyalty framework.
Job Responsibility:
Mobile Growth Strategy & Roadmap – Define quarterly app‑first growth plans across acquisition → activation → retention
prioritize initiatives using impact/effort and hypothesis‑driven planning
Lifecycle Orchestration (App + Messaging) – Build and optimize behavior‑triggered journeys across push, in‑app, email, and SMS
apply segmentation, personalization, and real‑time triggers
Reporting & Analytics – Build robust reporting systems across mobile and web using tools like Adobe Analytics and Amplitude. Integrate MMPs (AppsFlyer, Adjust, Branch) with your analytics for reliable attribution, customer journey insights, and campaign assessment. Use Collected data to inform decision – Making and continually optimise strategies, ensuring measurement aligns with SKAN/iOS privacy while supporting ongoing growth
Loyalty Growth Levers – Drive member acquisition, first earn and redemption, engagement, and reactivation
balance offer design with program economics (earn/burn efficiency, redemption margin)
Experimentation & CRO – Run A/B and multivariate tests on journeys and app flows
use feature‑flag experimentation for safe rollouts
apply CRO principles to landing pages and app surfaces
Audience & Data Activation – Leverage CDP concepts (identity resolution, event schema, real‑time audiences) for targeting and suppression
Creative Excellence: Ability to translate insights into creative briefs, evaluate concepts for clarity and impact, and maintain brand tone across channels
Storytelling & Visual Literacy: Understanding how copy, design, and motion influence engagement in mobile and loyalty contexts
What we offer:
Performance-related pay
Access to thousands of learning programs so you can level-up
Global presence across 22 countries
opportunities to work where we do business
Purchased annual leave scheme
Additional Telstra day off
Additional 30% off Telstra products and services
Toolkit provided (laptop + mobile phone + plan paid for)