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We’re a boutique agency—small yet impactful—gaining real momentum helping B2B eCommerce industry giants transform digitally with our specialized products and services. Today, our wins are clear in the multi-million dollar weekly sales achieved online by our clients based in the USA and around the world. And for tomorrow, we’re strengthening our solutions through innovation, customization, and smart AI integration. When you join Villvay, you don't just join a 'friendly neighborhood offshore development team'—you join a team of solutionizers—critical thinkers who see the whole picture, tackle problems end-to-end, and bring more to the table than anyone expects. We’re looking for a Growth & GTM Marketing Specialist who can build the systems and momentum needed to drive pipeline for a technically strong product. You’ll own how we generate and convert demand — from outreach infrastructure and campaign execution to positioning and go-to-market thinking — working closely with leadership and sales to turn early traction into a scalable growth engine. This role is for someone who enjoys building from the ground up, combining hands-on execution with commercial thinking, and shaping how a product finds its market.
Job Responsibility:
Design and implement the outreach and marketing stack that powers lead generation and revenue growth
Select, configure, and manage tools for email outreach, LinkedIn campaigns, automation, and CRM tracking
Build and maintain structured ICP-aligned prospect databases
Ensure clear pipeline visibility and reporting tied to commercial KPIs
Create repeatable processes that support predictable, scalable growth
Take ownership of structuring and prioritizing marketing execution in the absence of a dedicated management layer
Plan, execute, and continuously refine multi-touch email and LinkedIn outreach campaigns across priority regions
Test positioning, messaging, subject lines, and calls-to-action to improve reply and meeting rates
Continuously optimize funnel performance based on real data and campaign learnings
Ensure smooth handover of qualified leads into sales conversations
Take ownership of both campaign strategy and hands-on execution, ensuring fast feedback loops and continuous improvement
Work closely with the CRO to align campaigns with pipeline and revenue goals
Translate insights from discovery calls and lost deals into sharper targeting and positioning
Leverage AI tools to accelerate experimentation and performance refinement
Maintain accountability for revenue-driven metrics rather than vanity indicators
Collaborate closely with the CRO to align marketing experiments with real market feedback from sales conversations
Define and continuously refine ideal customer profiles (ICP), targeting strategies, and messaging based on real market feedback
Contribute to the development and refinement of go-to-market strategies for Villvay’s offerings, particularly the Search & Product Discovery product
Translate product capabilities into clear value propositions and messaging for target customer segments
Work with leadership, sales, and product teams to test and iterate GTM approaches across different markets
Support positioning, launch messaging, and marketing narratives for new features or offerings
Identify and test market segments and geographies (US, Europe, ANZ) to inform scalable go-to-market approaches
Develop a strong understanding of Villvay’s positioning in B2B ecommerce and Search
Ensure all external communication reflects clarity, professionalism, and commercial confidence
Requirements:
7+ years of experience in growth, digital, or performance marketing within a B2B or technology-driven environment
Proven experience generating qualified leads and contributing to revenue growth through outbound and digital channels
Hands-on experience with outreach automation tools and CRM systems
Strong understanding of B2B funnels, conversion optimization, and pipeline management
High analytical capability with strong performance-tracking and decision-making skills
Excellent written English communication skills for outbound messaging
Comfort operating independently in fast-moving, evolving environments
Strong commercial thinking — ability to connect marketing activity to pipeline and revenue outcomes
Ability to work closely with sales and adapt quickly based on live deal feedback and customer conversations
Nice to have:
Experience marketing ecommerce platforms such as BigCommerce or Shopify
Exposure to industrial or B2B distribution-focused sectors
Experience building growth infrastructure from scratch
Familiarity with AI-assisted marketing workflows
Exposure to product marketing or go-to-market strategy development in B2B or SaaS environments
Experience supporting product launches, positioning, or market expansion initiatives
Experience working closely with sales or revenue teams in pipeline-driven environments
What we offer:
Competitive salaries for those who meet our high bar
Opportunities to network and connect with a global team, working with international clients and aided by world class consultants
A hybrid work model to bring out the best kind of productivity in our teams
Paid parental leave to genuinely encourage a healthy family life style
Paid menstrual leave because we believe in equity
A flat structure supported by a boutique concept of quality and transparency
OPD and Insurance because life happens, even during your probation period