Digital Growth & Analytics Sr. Director

Overview Reporting to the Global CMO, this role will lead SodaStream's end-to-end Digital Growth transformation agenda globally — integrating three critical growth engines into one connected operating model: Data Analytics & Measurement, Digital Marketing & Media Execution, and Loyalty & Subscription. This is a senior transformational leadership role accountable for building a world-class digital growth capability across HQ, DTC, and Markets organizations — connecting data, media, consumer engagement, and commercial execution into one growth system. The role will directly lead three leaders: Data Analytics & Measurement Director. Digital Marketing & Media Execution Director. Loyalty & Subscription Senior Manager. The role will elevate organizational capability and decision quality by embedding data, automation, AI, and performance insights into Category, Media, Commercial and MarCom decision making while enabling scalable localization and execution excellence across markets. The role requires strong influence across senior stakeholders — including HQ peers, Market GMs, SGLT leadership, and cross-functional partners — shaping strategic priorities, investment allocation and major capability-building decisions.