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We are looking for a talented Digital Experience Specialist to join our Marketing & Communications team. In this role, you will help shape high-quality digital experiences for members across multiple pension schemes. Reporting to the Digital Experience Manager, you will deliver engaging online content, improve user journeys and support digital transformation across LPPA platforms, including our secure member portal, PensionPoint. You will support the optimisation of content using WordPress and Umbraco, apply UX best practice, and ensure all digital touchpoints are accessible, compliant and user-focused. With strong analytical ability, you’ll use tools such as Google Analytics, Hotjar and Clarity to identify trends, diagnose issues and recommend improvements. This role also contributes to email marketing campaigns, user research, and works collaboratively with developers, designers and content teams.
Job Responsibility:
Deliver digital communication improvements that enhance member experience and support business objectives
Manage CMS workflows and ensure content meets accessibility, compliance and brand standards
Use Agile tools such as Planner and DevOps to support project delivery
Collaborate with internal teams to align digital solutions with statutory and seasonal pension activity
Support and update LPPA websites and portals using WordPress and Umbraco
Create and optimise digital content for search, engagement and AI-driven platforms
Use analytics tools to assess user behaviour and make data-driven recommendations
Plan and deliver email marketing campaigns, including A/B testing and automation
Monitor industry trends and online search activity to inform content and digital strategy
Requirements:
Experienced in managing CMS platforms such as WordPress or Umbraco
Strong analytical skills with the ability to turn data into actionable insights
Working knowledge of UX principles and familiarity with front-end technologies
Highly organised, proactive, and able to manage multiple priorities
Creative problem-solver with a forward-thinking approach and interest in AI tools
Strong stakeholder and communication skills, with excellent attention to detail
Confident presenting findings and recommendations
What we offer:
25 days’ holiday, plus bank holidays and 2 additional concessionary days and a half day for your Birthday, with the ability to ‘buy and sell’ leave
Access to an excellent pension scheme (Local Government Pension Scheme) with generous employer contributions
Access to Health or Dental Plan
Access to our Enhanced Employee Assistance Programme for when you or your family might need some support