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360 Resourcing Solutions Logo 360 Resourcing Solutions · IT - Software Development

Digital Experience Executive

United Kingdom, Sunderland Employment contract · Job Posted June 09, 2026
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Job Description

We are seeking an experienced and dynamic Digital Experience Executive to join our award-winning team. In this pivotal role, you will be responsible for managing safc.com and enhancing the overall digital fan experience. Working across the organisation, you will ensure that our website’s performance, customer journeys, and on-site experience support each department's objectives and key calendar events. Your primary focus will be on optimising the on-site experience by designing intuitive user journeys, improving content presentation, and enhancing site performance. You will work closely with our external web agency on CX and UX initiatives, coordinate with our retail partner to deliver a seamless shopping experience, and support the development and deployment of the SAFC membership app alongside our app platform partner. In addition, you will oversee our fan-facing help platform, used by multiple internal teams, and contribute to the development of future digital products for the club. A key part of the role involves analysing website and app performance data, providing insights and actionable recommendations to internal teams to ensure we make the most of our digital channels.

Job Responsibility

  • Managing safc.com and enhancing the overall digital fan experience
  • Ensuring that the website’s performance, customer journeys, and on-site experience support each department's objectives and key calendar events
  • Optimising the on-site experience by designing intuitive user journeys, improving content presentation, and enhancing site performance
  • Working closely with our external web agency on CX and UX initiatives
  • Coordinating with our retail partner to deliver a seamless shopping experience
  • Supporting the development and deployment of the SAFC membership app alongside our app platform partner
  • Overseeing our fan-facing help platform, used by multiple internal teams
  • Contributing to the development of future digital products for the club
  • Analysing website and app performance data, providing insights and actionable recommendations to internal teams

Requirements

  • At least 1 year of experience in digital product management, website management, or digital experience roles, ideally within sport, retail, media, or a consumer brand
  • Confident managing a customer-facing website daily, with a strong focus on enhancing customer experience (CX), streamlining journeys, and boosting on-site performance
  • Skilled at working with internal teams and external agencies, translating their requirements into engaging, seamless online experiences
  • Technically proficient, comfortable discussing CMS platforms, APIs, analytics, and front-end behaviours with developers and IT colleagues
  • Solid understanding of UX and CX principles has led to measurable improvements
  • Adept at using tools like GA4 to gather insights and recommend practical optimisations
  • Highly organised and a clear communicator, able to manage multiple priorities effectively and work collaboratively across teams
  • Obtain an Enhanced DBS through SAFC
  • Must have the right to work in the UK
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