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Digital Experience Analytics, Senior Manager

United States, Rockford Employment contract · Job Posted June 03, 2026
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Job Responsibility

  • Lead end-to-end analysis of the digital customer journey, identifying key drivers of conversion, engagement, and drop-off across the funnel
  • Develop deep-dive diagnostics across site experience, landing pages, and channel entry points
  • Translate test results into clear insights and actionable recommendations to improve conversion and user experience
  • Identify opportunities to improve traffic quality, landing page effectiveness, and conversion by channel
  • Provide insight into how campaign strategies impact on-site behavior and conversion outcomes
  • Collaborate with Product and UX teams to inform feature prioritization and experience improvements
  • Provide data-driven recommendations to enhance site navigation, content strategy, and merchandising execution
  • Support opportunity sizing and risk assessment to inform prioritization decisions
  • Present insights and recommendations to cross-functional stakeholders, clearly articulating drivers and implications
  • Partner with D&TE teams to build standardized performance reporting in PowerBI
  • Performs duties consistent with the company's AAP/EEO goals and policies

Requirements

  • Bachelor's degree in analytics, statistics, computer science, or related field
  • 5+ years of experience in digital, eCommerce, or experience analytics
  • Deep expertise in digital analytics and experimentation tools (e.g., GA4, ContentSquare, OmniConvert or similar)
  • Strong understanding of conversion funnels, UX/CRO principles, and digital customer behavior
  • Ability to synthesize complex behavioral data into clear, actionable insights
  • Experience working in cross-functional environments with Product, UX, and Marketing teams
  • Strong communication and storytelling skills, with ability to influence without direct ownership
  • High attention to detail and intellectual curiosity

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