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Our beauty client in NYC is seeking a Digital DTC Product Manager! This role will maintain and execute the brand’s global digital product roadmap. This role is responsible for overseeing the end-to-end DTC customer journey, removing friction, and optimizing the user experience strategy across our rapidly growing eCommerce channel. You will be tasked with keeping the global brand layer up-to-date with the latest features, using analytics to drive enhancements, and ensuring all global markets adhere to mandated DTC guidelines. The ideal candidate serves as a key subject matter expert regarding website KPIs, industry benchmarks, and customer expectations, ensuring brand remains a leader in the e-marketplace.
Job Responsibility
Maintain and execute the brand’s global digital product roadmap
Oversee the end-to-end DTC customer journey, removing friction, and optimizing the user experience strategy
Keep the global brand layer up-to-date with the latest features
Use analytics to drive enhancements
Ensure all global markets adhere to mandated DTC guidelines
Serve as a key subject matter expert regarding website KPIs, industry benchmarks, and customer expectations
Manage the brand’s global website platform (NextGen Lora Brand Layer)
Partner with the global product team and external agencies to ensure the brand layer is maintained and accessible
Implement the latest features and technical best practices
Act as the bridge between DTC counterparts and technical teams
Oversee the DTC customer journey, proactively identifying and removing blockers to increase conversion
Partner with market teams to implement User and A/B testing
Propose hypotheses, build tests, and analyze results
Work closely with the Digital Content Lead to develop high-performing landing pages and PDPs
Leverage Google Analytics and consumer behavior data to drive site enhancements
Serve as subject matter expert on all website KPIs
Recommend best-in-class site functionality based on competitive analysis
Own the local DTC auditing process to ensure markets follow mandated DMI guidelines
Manage ongoing relationships with market and zone digital technical counterparts
Conduct regular audits and provide structured feedback to markets
Requirements
1-2+ years of experience in a product management and e-commerce role
Experience in onsite testing and conversion rate optimization is preferred
Bachelor's degree required
Prior experience with Salesforce Commerce Cloud (SFCC) and Google Analytics is preferred
Strong quantitative skills to translate data into actionable business items
Ability to manage multiple responsibilities in an incremental and iterative way
A creative problem solver with a passion for user-centric design
Exceptional attention to detail and the ability to influence multiple stakeholders in a highly collaborative, fast-paced environment