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Digital DTC Product Manager

United States, New York 37.55 USD / Hour · Job Posted June 10, 2026
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Job Description

Our beauty client in NYC is seeking a Digital DTC Product Manager! This role will maintain and execute the brand’s global digital product roadmap. This role is responsible for overseeing the end-to-end DTC customer journey, removing friction, and optimizing the user experience strategy across our rapidly growing eCommerce channel. You will be tasked with keeping the global brand layer up-to-date with the latest features, using analytics to drive enhancements, and ensuring all global markets adhere to mandated DTC guidelines. The ideal candidate serves as a key subject matter expert regarding website KPIs, industry benchmarks, and customer expectations, ensuring brand remains a leader in the e-marketplace.

Job Responsibility

  • Maintain and execute the brand’s global digital product roadmap
  • Oversee the end-to-end DTC customer journey, removing friction, and optimizing the user experience strategy
  • Keep the global brand layer up-to-date with the latest features
  • Use analytics to drive enhancements
  • Ensure all global markets adhere to mandated DTC guidelines
  • Serve as a key subject matter expert regarding website KPIs, industry benchmarks, and customer expectations
  • Manage the brand’s global website platform (NextGen Lora Brand Layer)
  • Partner with the global product team and external agencies to ensure the brand layer is maintained and accessible
  • Implement the latest features and technical best practices
  • Act as the bridge between DTC counterparts and technical teams
  • Oversee the DTC customer journey, proactively identifying and removing blockers to increase conversion
  • Partner with market teams to implement User and A/B testing
  • Propose hypotheses, build tests, and analyze results
  • Work closely with the Digital Content Lead to develop high-performing landing pages and PDPs
  • Leverage Google Analytics and consumer behavior data to drive site enhancements
  • Serve as subject matter expert on all website KPIs
  • Recommend best-in-class site functionality based on competitive analysis
  • Own the local DTC auditing process to ensure markets follow mandated DMI guidelines
  • Manage ongoing relationships with market and zone digital technical counterparts
  • Conduct regular audits and provide structured feedback to markets

Requirements

  • 1-2+ years of experience in a product management and e-commerce role
  • Experience in onsite testing and conversion rate optimization is preferred
  • Bachelor's degree required
  • Prior experience with Salesforce Commerce Cloud (SFCC) and Google Analytics is preferred
  • Strong quantitative skills to translate data into actionable business items
  • Ability to manage multiple responsibilities in an incremental and iterative way
  • A creative problem solver with a passion for user-centric design
  • Exceptional attention to detail and the ability to influence multiple stakeholders in a highly collaborative, fast-paced environment

What we offer

  • Medical
  • Dental
  • 401(k)
  • Direct deposit
  • Commuter benefits

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