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As a Digital Designer at Lilo Social, you will create scroll-stopping static graphics for Meta advertising campaigns while designing high-converting landing pages that drive measurable results for DTC brands. You will collaborate closely with creative strategists and media buyers to translate performance insights into compelling visual creative that captures attention and converts browsers into buyers.
Job Responsibility:
Design high-performing static graphics for Meta ad campaigns across feed, stories, and reels formats
Create conversion-focused landing pages that align with ad messaging and drive customer action
Execute on creative briefs provided by strategists, translating concepts into visually compelling designs
Iterate quickly based on performance data, A/B test results, and stakeholder feedback
Maintain brand consistency and visual standards across multiple client accounts simultaneously
Design mobile-first experiences optimized for Meta's platform specifications and best practices
Organize and manage design files, asset libraries, and version control using established naming conventions
Collaborate with media buyers to understand campaign objectives and creative testing priorities
Stay current on Meta platform trends, ad formats, and direct response design principles
Produce landing page designs that integrate seamlessly with existing brand systems and conversion frameworks
Participate in creative reviews and provide design rationale grounded in performance marketing principles
Adapt existing creative concepts into new formats, sizes, and placements efficiently
Requirements:
3-4 years of design experience in performance marketing, advertising, or DTC ecommerce
Expert proficiency in Figma for design collaboration and file organization
Strong command of Adobe Creative Suite (Photoshop and Illustrator)
Portfolio demonstrating direct response creative and performance-focused design work
Proven experience designing ads specifically for Meta (Facebook and Instagram)
Understanding of mobile-first design principles and responsive layout techniques
Demonstrated ability to iterate quickly while maintaining high quality standards
Experience designing landing pages with conversion rate optimization in mind
Organized approach to file management with attention to naming conventions and version control
Comfort working with performance feedback and data-driven design decisions
Strong communication skills and ability to articulate design decisions
Self-starter mentality with ability to manage multiple client accounts and deadlines
Nice to have:
Motion graphics or animation skills with proficiency in After Effects or similar tools
Experience with landing page builders (Unbounce, Instapage, Replo, Shogun)
HTML/CSS knowledge for basic landing page customization
Understanding of Meta Ads Manager and campaign performance metrics
Experience working in an agency environment with multiple simultaneous client accounts
Familiarity with Shopify and ecommerce product page design
Knowledge of direct response copywriting principles and how they inform design hierarchy
Experience designing for additional platforms (TikTok, Google Display, YouTube)
What we offer:
Fully Remote: Work from anywhere with flexible hours and a distributed team culture
Generous Time Off: Competitive PTO policy and paid holidays to maintain work-life balance