Digital Designer

• Take the lead on designing and prototyping user interfaces and digital content for paid advertising, email, social media, website experiences, digital marketing campaigns, and other digital platforms
• Bring print driven campaign styles to the web for a cohesive campaign execution
• Collaborate with cross-functional teams to deliver consistent designs that are data-driven, tested, creative, useful, and align with technical, SEO, WCAG accessibility, and brand standards
• Continuously seek opportunities to elevate the digital experience through enhanced creative, content, and other digital/web elements
• Remain at the forefront of digital design by staying current with latest digital design trends, UX functionality and regulatory compliance
• Optimize information architecture for accessibility, SEO, and performance
• Perform design reviews, QA, and unit testing
• Plan, track and manage multiple projects involving various workflows, personnel, outside agencies, and delivery dates

• Associates Degree or equivalent from an accredited college with course work in Graphic Design, UI/UX design, digital design or related courses are preferred but can be substituted with two (2) years of related experience in a corporate, or equivalent combination of education and experience
• Fluent in Adobe Creative Suite
• Photoshop, Illustrator, Adobe XD, Figma, Adobe Express and Microsoft Office applications
• An understanding of content management systems, social media, loyalty programs, digital advertising networks, and new internet technologies
• Familiarity with web design best practices, web usability standards and best practices
• Understanding of basic web languages
• Good communication and organization skills including file naming conventions, written, oral, and presentation skills
• Ability to maintain design systems that closely adhere brand standards and styles
• Ability to autonomously multi-task, prioritize and meet deadlines

Experience and/or passion for the Outdoors, Work, Western, Marine or Farm/Ranch segments