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As digital engagement becomes increasingly vital to our marketing and customer experience strategy, you will play a key role in shaping outstanding digital experiences for our customers and patients. You’ll collaborate closely with marketing, product, and data & insights colleagues to deliver campaigns and platform improvements that are both commercially effective and clinically reassuring.
Job Responsibility:
Design clear, intuitive user journeys for booking eye tests and understanding eye health
Simplify complex information into accessible, user-friendly experiences
Create user flows, wireframes, and prototypes for new features
Collaborate with the Data & Insights team to analyse user behaviour and funnel performance
Translate UX concepts into high-quality, accessible UI designs
Requirements:
Strong experience in UX, UI, and digital creative design
Proven ability to design conversion-focused journeys, particularly for service-based businesses
Experience using analytics to inform design decisions
Good understanding of accessibility and inclusive design principles
Strong communication skills and the ability to manage multiple projects
Nice to have:
Experience with design tools like Figma and Adobe Photoshop
Familiarity with collaboration platforms such as Trello and Jira
A passion for designing experiences that genuinely help people, especially in a healthcare context
What we offer:
Boots Retirement Savings Plan (up to 12% company contribution)
Generous employee discounts for you and a family member