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The Digital Customer Lifecycle Manager owns the end-to-end lifecycle strategy for Small and Medium-Sized Businesses (SMB) customers - from acquisition through onboarding, activation, growth, and reengagement. This role defines how customers move from enrollment to value realization, with a strong focus on Digital Enrollment (DE) customers and digitally assisted journeys.
Job Responsibility
Own and evolve the SMB customer lifecycle strategy across digital enrollment, integrated B2B, and business-to-business account segments
Partner cross-functionally with Digital, Product, Technology, Operations, Marketing, and Sales teams to drive customer success
Define lifecycle stages, success metrics, and operating cadences
Analyze acquisition quality, value, and yield to improve growth efficiency
Influence digital experiences including site content, messaging, assisted journeys, and engagement cadences
Maximize qualified handoffs to sales and specialized support teams through optimized digital and assisted channels
Develop intervention strategies for under-engaged or declining accounts
Identify customer friction points, measure their impact, and drive root-cause improvements
Requirements
Bachelor's degree required or equivalent work experience
8+ years of experience in lifecycle marketing, growth strategy, or digital customer experience
Experience supporting SMB, digital enrollment, or sales-assisted growth models
Familiarity with funnel analysis, customer segmentation, and journey optimization
Experience working closely with analytics and data teams to evaluate performance and impact
Nice to have
Experience supporting SMB, digital enrollment, or sales-assisted growth models
Familiarity with funnel analysis, customer segmentation, and journey optimization
Experience working closely with analytics and data teams to evaluate performance and impact
What we offer
Inclusive culture with associate-led Business Resource Groups