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Digital CRO Manager

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British Heart Foundation

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Location:
United Kingdom , London

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Contract Type:
Not provided

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Salary:

50000.00 - 54000.00 GBP / Year

Job Description:

Are you passionate about driving impact through digital innovation and data-led decision making? Join us as our CRO Manager and play a pivotal role in powering charitable income growth for the British Heart Foundation (BHF). As the leader of a dynamic team of CRO Specialists and Developers, you’ll champion experimentation and optimisation, shaping the future of digital fundraising across a diverse portfolio of products and customer journeys. This is your chance to collaborate with talented colleagues from UX/UI, Digital Analytics and Customer Insight, and to work together with fundraising teams from a variety of specialisms. You’ll oversee a vibrant experimentation roadmap, support the launch of a sector-leading centre of excellence, and embed best-in-class tools such as Jira to supercharge efficiency and collaboration. With the support of the Digital leadership team, you’ll translate business goals into bold CRO strategies, inspire a culture of data-driven decision-making, and guide your team as they deliver tangible, transformative results. If you’re ready to drive innovation, develop a high-performing team, and make a real difference in the charity sector, we want to hear from you.

Job Responsibility:

  • Champion experimentation and optimisation, shaping the future of digital fundraising across a diverse portfolio of products and customer journeys
  • Oversee a vibrant experimentation roadmap
  • Support the launch of a sector-leading centre of excellence
  • Embed best-in-class tools such as Jira to supercharge efficiency and collaboration
  • Translate business goals into bold CRO strategies
  • Inspire a culture of data-driven decision-making
  • Guide your team as they deliver tangible, transformative results
  • Drive innovation
  • Develop a high-performing team

Requirements:

  • Deep understanding of experimentation and data-driven decision-making
  • Confidence in designing experiments, running A/B tests, and applying statistical and analytical concepts
  • Hands-on experience with experimentation programmes—ideally within enterprise environments
  • Ability to influence product decisions through robust data and testing
  • Working knowledge of Figma, GA4, and front-end technologies such as HTML, CSS, and JavaScript
  • Experience in managing and/or coaching others
  • Collaborative, commercially minded, and passionate about continuous growth
  • Strong communication skills to break down complex ideas for non-technical audiences and influence stakeholders at all levels
  • Attention to detail, excellent time management, and the ability to prioritise
  • Supportive of colleagues and proactive about keeping up with the latest in experimentation and personalisation

Additional Information:

Job Posted:
February 06, 2026

Expiration:
February 08, 2026

Employment Type:
Fulltime
Work Type:
Hybrid work
Job Link Share:

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