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The Digital Copywriter at Carnival Cruise Line is an important position within the world’s most popular cruise brand, shaping how millions of guests experience our voice across digital platforms. This role is more than writing—it’s about strategic storytelling, creative concepting, and influencing the brand narrative at scale. As part of our in-house Creative Studio, you will craft compelling, brand-aligned copy for social media, websites, email campaigns, and emerging digital touchpoints.
Job Responsibility:
Concept and write for distinct social media channels (Instagram, TikTok, Facebook, LinkedIn)
Create original, brand-aligned copy for digital campaigns, websites, email, and consumer touchpoints
Capture, curate, and edit content that reflects the brand’s tone and feel
Develop strategic storytelling that aligns holistically across web, mobile, marketing, and shipboard experiences
Leverage, learn, and incorporate vetted new technologies into team workflows
Build strong relationships with key stakeholders across marketing, brand, and operations
Apply consumer insights and data to craft copy that deepens engagement and relevance
Requirements:
Bachelor’s degree in Marketing, Communications, Journalism, English, or a related field
3-5 years of progressive experience in digital copywriting, content strategy, or a closely related discipline
Proficiency in modern content and collaboration platforms (e.g., Microsoft 365 suite)
Experience working within enterprise project management tools for creative operations
Working knowledge of Adobe Creative Cloud (Photoshop, Illustrator, InDesign) and Figma
A current portfolio demonstrating senior-level creative thinking across digital and marketing touchpoints
Demonstrated ability to lead concept development and execute high-impact creative ideas across owned, paid, and earned channels