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Digital Copywriter (SEO & GEO)

Netherlands; Belgium; Sweden, Utrecht · Job Posted March 04, 2026
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Job Description

Within Efficy, the Tribe business unit focuses on SMBs and growing service-based companies looking for an all-in-one CRM platform that connects sales, projects, support, and invoicing. As we continue to scale across Europe, strong organic visibility and high-quality content are essential growth drivers. To support this next phase, we’re looking for a Digital Copywriter (SEO & GEO) who combines excellent writing skills with deep expertise in search optimization. Your mission is to drive organic growth by producing high-quality, long-form and conversion-oriented content, fully optimised for both traditional search engines and generative AI environments. You are first and foremost a hands-on digital copywriter, responsible for consistently delivering content at scale. At the same time, you are the SEO & GEO expert within the marketing team. You bring the hard skills, research capabilities, and search know-how needed to ensure content performs.

Job Responsibility

  • Long-Form Content Creation & Optimisation: Create and optimise high-performing long-form content across website pages, landing pages, blogs, lead magnets, and customer cases
  • Write conversion-focused content that drives engagement, supports campaigns, and strengthens organic growth
  • SEO & GEO Expertise and Performance Ownership: Own the full SEO & GEO approach for content, including keyword research, search intent analysis, topic clustering, and content structuring
  • Apply on-page SEO best practices (headings, internal linking, semantic structure, metadata) and optimise content for AI-driven generative search visibility
  • Manage technical SEO aspects such as crawlability, indexability, internal linking, structured data, and collaborate with relevant teams where needed
  • Support authority-building and backlink strategies, ensuring content is suited for high-quality external references
  • Track, measure, and optimise content performance using analytics and search insights, continuously improving rankings, traffic, and engagement
  • Creative Copy & Value Proposition Translation: Translate product features and value propositions into clear, compelling, and conversion-oriented copy, aligned with ICPs, audiences, and buyer journey stages
  • Propose content ideas proactively, identify opportunities, and turn complex product concepts into engaging, actionable stories
  • Balance creativity with results, ensuring content drives relevance, engagement, and measurable business outcomes

Requirements

  • Proven experience as a Digital Copywriter with strong SEO expertise, ideally in B2B SaaS or tech-driven environments
  • Hands-on experience producing high-quality, long-form content that performs in search and drives conversions
  • Hands-on experience with keyword research, search intent analysis, and on-page optimisation
  • Solid understanding of technical SEO fundamentals and how they impact content performance
  • Familiarity with or strong interest in GEO (Generative Engine Optimization) and AI-driven search behavior
  • Comfortable owning SEO & GEO strategy independently within a team
  • Creative, proactive mindset combined with a data-driven approach
  • Fluent in English and excellent level of French
  • additional European languages are a plus

Nice to have

additional European languages are a plus

What we offer

  • Own organic growth through strategic content at a leading European SaaS company
  • Combine hands-on writing with deep SEO & GEO expertise and real business impact
  • Play a clear, visible role in a growing international marketing team
  • Work in a flexible, cross-European setup
  • Career growth opportunities and internal mobility
  • Modern offices in 11 European locations
  • Fun team events & continuous learning
  • Competitive salary with bonus system
  • Hybrid working policy
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