Digital Content Specialist

• Work closely with developers and marketing teams to update and maintain website content using a content management system (CMS)
• Design and execute user-focused content strategies that align with organizational objectives
• Write compelling ad copy and develop messaging for integrated digital campaigns
• Conduct regular website audits, making strategic edits to enhance clarity and user experience
• Translate print materials such as brochures or project briefs into engaging and accessible online content for diverse audiences
• Manage editorial calendars and oversee the complete lifecycle of digital content, ensuring timely updates and brand consistency
• Perform keyword research and apply SEO best practices to boost content visibility
• Collaborate with internal stakeholders to ensure all digital content aligns with branding and communications standards
• Be part of a collaborative team working on a high-impact healthcare initiative, focusing on translating medical information into friendly, digestible content for the general public

• 2–3 years of experience in copywriting, with proven work across integrated creative campaigns and multi-channel messaging
• Excellent digital writing and proofreading skills
• ability to create and manage web/app content
• Experience translating complex scientific or technical information into clear, reader-friendly copy
• Understanding of user-centric content design and best practices
• Hands-on experience with CMS (e.g., Kentico, AEM, Drupal or similar platforms)
• Familiarity with adapting print materials into dynamic web content
• Experience using editorial calendars and knowledge of content governance processes
• Proficient in AP style and editorial standards
• Demonstrated keyword research and SEO implementation skills
• Ability to create promotional and ad copy for various digital campaigns
• Experience uploading and managing video content on digital platforms

Background or familiarity with public health and/or medical terminology

• medical, vision, dental, and life and disability insurance
• eligible to enroll in our company 401(k) plan