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Digital Content Specialist

United States, Bloomington Employment contract 65000.00 USD / Year · Job Posted May 05, 2026
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Job Description

The Digital Content Specialist is responsible for managing and maintaining digital presence and property-level marketing content across the Hayes Gibson Property Services (HGPS) portfolio. This role owns the accuracy, timeliness, and quality of property websites, HGPS’s corporate website, Google Business Profiles, and Facebook pages, while producing consistent on-going marketing collateral (flyers, brochures, signage, letterhead, etc.) that supports leasing, retention, and brand standards. The role also serves as the administrator for the Rent Café CRM platform, ensuring data integrity, lead flow, and standard processes are followed by site teams.

Job Responsibility

  • Manage Property Websites: Maintain and update property websites including photos, amenities, floor plans, and approved marketing copy while ensuring branding consistency and accessibility standards
  • Oversee Corporate Website Content: Keep corporate web pages accurate and professional by updating leadership bios, service offerings, announcements, and new property information
  • Google Business Profiles Management: Ensure accurate contact details, office hours, categories, and photos for each property
  • Monitor and route reviews according to company standards
  • Social Media Page Administration: Manage Facebook property pages, coordinate scheduled posts, update branding/contact information, and respond or route messages based on established response guidelines
  • Marketing Collateral Creation: Design and refresh flyers, brochures, signage, banners, letterhead, and other marketing materials while maintaining approved brand standards and Fair Housing compliance
  • CRM Platform Support: Serve as administrator or primary support for our leasing CRM platform, ensuring lead routing accuracy, workflow consistency, and data integrity

Requirements

  • Digital & Marketing Experience: 2+ years in digital content management, marketing coordination, or property marketing preferred
  • Technical Proficiency: Comfort working in website CMS platforms, Canva and/or Adobe tools, and social media management systems
  • Attention to Detail: Strong ability to maintain accuracy across high-volume property information, links, and contact data
  • Organizational Excellence: Able to manage multiple projects, deadlines, and stakeholders efficiently
  • Communication Skills: Clear written and verbal communication with an eye for brand consistency and professionalism
  • Bonus Qualifications: Experience with multifamily property marketing, affordable housing programs, or CRM systems such as Rent Café

Nice to have

Experience with multifamily property marketing, affordable housing programs, or CRM systems such as Rent Café

What we offer

  • Comprehensive health, dental, and vision insurance
  • 401(k) plan
  • paid time off (PTO) based on longevity
  • paid holidays

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