Digital Content Specialist Job at ARIAD (Brussels)

Digital Content Specialist

ARIAD

Location:
Belgium , Brussels

Category:
-

Contract Type:
Not provided

Salary:

Not provided

Save Job

Apply Position

Job Description:

As a Digital Content Specialist, you will be part of a growth project, where you create high-impact, performance-oriented content that drives engagement and conversions across digital acquisition channels. You will deliver effective digital campaigns and communications across owned platforms and paid media. Your role centers on designing, executing, and optimizing BTL communication and social media strategies that connect with target audiences and support business goals. Close collaboration with teams, stakeholders, and market experts ensures your content remains relevant and competitive.

Job Responsibility:

Write high-impact, conversion-driven copy for paid media, landing pages, and digital onboarding flows
Create and localize content for social media, display campaigns, websites, and comparison platforms
Produce and coordinate short-form video assets for social and digital campaigns
Simplify complex products into clear, customer-focused, and compliant messaging
Continuously optimize headlines, CTAs, and formats to improve click-through rates (CTR)
Collaborate closely with CRO and Performance Media teams to align content with testing and performance objectives
Maintain a consistent tone of voice across all digital channels and campaigns
Leverage insights from Adobe Analytics and testing outcomes from Adobe Target to enhance content performance

Requirements:

A minimum of 5 years’ experience in digital content marketing, BTL communications, or a similar field
Solid expertise in digital communication channels and campaign execution
Hands-on experience with A/B testing, performance analytics, and campaign optimization
Familiarity with GenAI tools and strong digital copywriting skills
The ability to benchmark market trends and translate best practices into action
Excellent stakeholder management and collaboration skills
A Master’s degree or equivalent professional experience
Fluency in Dutch or French, combined with strong English skills

What we offer:

Continuous personal development and challenging assignments that support your ambitions
An informal, fast-paced environment with innovative colleagues who actively support your initiatives
An agile and forward-thinking way of working, where fresh ideas are encouraged over rigid conventions
A hybrid working model that offers autonomy and flexibility while safeguarding business continuity, customer satisfaction, and employee wellbeing

Additional Information:

Job Posted:
January 31, 2026

Work Type:

Hybrid work

ARIAD - All Job Offers

Job Link Share: