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Join us as a "Digital Content Production - Production" at Barclays, where you'll spearhead the evolution of our digital landscape, driving innovation and excellence. You'll harness cutting-edge technology to revolutionise our digital offerings, ensuring unapparelled customer experiences. The production executive will combine technical ability with a keen customer focus as part of a multi-skilled team that enables mobility, progression skill-sharing and creative collaboration.
Job Responsibility:
Upload editorial, research, product and marketing campaign content to the relevant websites using various web Content Management Systems and AEM in particular
Manage the web content changes processes and the demand requests
Ensure that all our customer journeys match our content strategy and customer experience principles
Ensure appropriate and accurate application of brand guidelines and appropriate use of templates and design frameworks
Know and understand the KPIs and metrics for marcomms and our content strategy principles
Role-model our desired behaviours and support the embedding of a genuinely collaborative spirit
Development and implementation of marketing strategies to promote brand, products, and services across various markets
Development and implementation of marketing strategies and delivery that aligns with the banks business objectives
Collaboration with product development, sales, and other departments to align marketing efforts
Development of compelling and targeted content for various marketing channels
Analysis of data to make informed decisions and optimize marketing strategies
Management of the marketing budget, allocating resources to maximise ROI
Defines marketing vision, sets goals, clarifies objectives and works across organisations
To perform prescribed activities in a timely manner and to a high standard
Lead and supervise a team, guiding and supporting professional development, allocating work requirements and coordinating team resources
Take responsibility for embedding new policies/ procedures adopted due to risk mitigation
Advise and influence decision making within own area of expertise
Take ownership for managing risk and strengthening controls
Maintain and continually build an understanding of how own sub-function integrates with function
Make evaluative judgements based on the analysis of factual information
Resolve problems by identifying and selecting solutions
Guide and persuade team members and communicate complex / sensitive information
Act as contact point for stakeholders outside of the immediate function
Requirements:
Strong experience and strong knowledge of all elements of content management and platforms