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The Digital Content Producer is responsible for crafting, editing, and managing high-quality digital materials that align with brand objectives and foster audience engagement. Combining creativity, technical aptitude, and strong project management skills, this role ensures that digital assets—including web content, email campaigns, social media posts, videos, graphics, and more—are delivered on schedule and adhere to brand guidelines.
Job Responsibility:
Produce, edit, and publish digital content across websites, email, and social platforms
Develop engaging multimedia assets such as images, videos, animations, and interactive content
Write, proofread, and optimize copy tailored for various digital channels
Collaborate with designers, writers, and marketing teams to bring creative concepts to life
Update and maintain website pages using common CMS platforms (e.g., WordPress, Drupal, AEM)
Build and format HTML email campaigns, landing pages, and digital templates
Ensure all content adheres to best practices for accessibility, user experience, and search engine optimization
Manage timelines for content production to ensure timely asset delivery
Maintain content calendars and coordinate with cross-functional teams around campaigns
Assist in planning and executing digital marketing initiatives
Review and quality-check content for consistency, accuracy, and brand compliance
Test email campaigns for responsiveness across multiple devices and email clients
Analyze content performance metrics and recommend improvements to maximize engagement and reach
Organize and maintain digital content libraries and project documentation
Ensure proper version control and standardized file naming conventions
Available for HTML email design and development support on an as-needed basis
Responsible for testing finished projects for consistency and responsiveness across all email clients and devices
Requirements:
Bachelor’s degree in Communications, Marketing, Digital Media, or related field (preferred)
2–5+ years of experience producing digital content within marketing or communications teams
Strong writing, editing, and storytelling abilities
Proficient with CMS platforms and basic HTML/CSS (especially for email production)
Experience with design and multimedia tools (Adobe Creative Suite, Canva, Figma, etc.)
Solid understanding of SEO, UX, and digital marketing best practices
Ability to manage multiple projects and meet tight deadlines