Digital Content Officer

Support the Brand, Marketing and Digital organization on implementation of eCommerce strategies. Responsible for executing digital activities as assigned based on key initiatives and strategies. Verify that all activities are in alignment to provide the support needed for successful implementation of the eCommerce plans across the region. Manage the day-to-day activities for social media channels. Manage active and engaged communities around a defined topic or topics by monitoring online conversations. Participate in online conversations to build brand visibility, customer satisfaction and marketing/ecommerce support. Establish a positive online presence for the hotel(s) by integrating property-specific and brand messaging in a compelling and valuable way for participants. Provide measurement of the impact of online presence to the hotel’s overall business. Generate reports and analytics on current trends and hotel's performance.