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AMD Logo AMD · -

Digital Content & Experience Content Manager

United States, Austin Employment contract 92000.00 - 138000.00 USD / Year · Job Posted May 05, 2026
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Job Description

We are seeking a Digital Content & Experience Manager to own the end-to-end commercial client experience on AMD.com, with a clear focus on driving engagement, conversion and pipeline impact. This role translates product value propositions, and ITDM pain points into insight driven, high-performing digital experiences that guide users from discovery through consideration to action. You will define how B2B content is structured, surfaced, and optimized to capture demand, generate qualified leads, and accelerate the buyer journey. Sitting at the intersection of content strategy, web experience, and search, this role connects business priorities, audience insights, and performance data to continuously improve how commercial audiences discover, engage with, and convert on AMD.com.

Job Responsibility

  • Own Commercial Client Digital Journey: Define and lead the end-to-end content and experience strategy for commercial client and AMD.com, ensuring content connects ITDM pain points to AMD value proposition across all stages of the funnel
  • Design and optimize conversion paths, ensuring content and experiences drive lead generation and pipeline impact
  • B2B Content Strategy & Messaging: Develop scalable content frameworks grounded in audience needs, search behavior and marketing trends
  • Partner with product marketing to shape clear, consistent messaging across the digital experience
  • Identify content gaps and opportunities to improve relevance, clarity and impact
  • Experience Design, UX & Optimization: Own page structure, messaging hierarchy, and user flows to improve engagement and conversion
  • Optimize how users discover, navigate, and interact with content
  • Lead content audits lifecycle management, and continuous experience improvements
  • Search & AI-Driven Discoverability: Ensure content is optimized for SEO, generative engine optimization (GEO), and evolving discovery behaviors
  • Use search, AI, and platform insights to inform strategy and uncover demand opportunities
  • Adapt content to perform across traditional search, AI-powered experiences, and emerging channels
  • Cross-Functional Execution & Performance: Partner with marketing, demand gen, digital and regional teams to deliver aligned, high-quality experiences
  • Define and track KPIs across reach, engagement, and conversion
  • Translate performance data into actionable insights and continuous optimization
  • Own performance storytelling, communicating clear results and recommendations to stakeholders
  • Partner with demand generation and sales teams to align content and experiences to lead quality, pipeline contribution, and conversion goals
  • Optimize CTAs, content gating, and user flows to improve lead capture and progression

Requirements

  • Strong B2B content strategist with experience connecting product value to customer needs
  • Experience owning or managing web platforms or digital ecosystems
  • Deep understanding of content strategy, UX, and search
  • Experience with web analytics and performance tools (e.g., Google Analytics 4, Microsoft Clarity)
  • Data-driven, with the ability to turn insights into action
  • Effective at navigating cross-functional, global environments
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