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Arrow Electronics Logo Arrow Electronics · -

Digital Content & Event Marketing Specialist

Taiwan, Taipei City · Job Posted May 16, 2026
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Job Description

What You’ll Be Doing 1. SEO & Digital Content Development • Develop SEO and content growth strategies for EE Times Taiwan, EDN Taiwan, and EE Times Asia websites. • Utilize tools such as Ahrefs, Google Trends, GA4, GSC, and SimilarWeb to analyze and optimize organic traffic. • Plan keyword growth initiatives, guide article structure, and enhance content depth and quality. • Track content performance and provide insights and strategic recommendations. 2. Social Media Management & Multi-Platform Promotion • Formulate social media content strategies and growth plans to strengthen brand image and audience engagement. • Manage multi-platform presence (Facebook, LinkedIn, Instagram, YouTube Shorts, etc.) to expand audience reach. • Design differentiated content strategies based on platform characteristics to increase exposure and conversion rates. • Regularly analyze social media performance data and provide optimization suggestions and reports. 3. Integrated Event Marketing & Brand Promotion • Participate in integrated marketing planning for annual tech conferences, award ceremonies, and other key events. • Plan online promotional content before and after events (EDMs, social media posts, SEO articles). • Track campaign and registration performance, leveraging data to refine marketing strategies. • Support on-site engagement and highlight content planning to strengthen brand connection with audiences. 4. Cross-Department Collaboration & Content Innovation • Work closely with editorial, design, and sales teams to drive innovative content projects and SEO experiments. • Explore innovative applications of AI and data analytics in content creation, promotion, and performance tracking. • Support overall digital marketing strategies to enhance the integration and effectiveness of website and event campaigns.

Job Responsibility

  • SEO & Digital Content Development
  • Social Media Management & Multi-Platform Promotion
  • Integrated Event Marketing & Brand Promotion
  • Cross-Department Collaboration & Content Innovation

Requirements

  • 3–5 years of experience in content marketing, SEO, social media, or digital marketing
  • Proficient in analytics tools such as GA4, GSC, Ahrefs, SimilarWeb, and Google Trends
  • Strong analytical and logical thinking skills, able to derive insights and optimization strategies from data
  • Skilled in SEO writing and keyword planning, with understanding of content visibility and performance correlation
  • Familiar with major social media platforms including LINE, Facebook, LinkedIn, Instagram, and YouTube Shorts
  • Experience in social media advertising (LINE, Meta Ads, LinkedIn Ads, Google Ads), capable of planning targeted campaigns using GEO targeting
  • Ability to analyze ad performance, conversion rates, and audience behavior, providing data-driven reports and improvement plans
  • Proficient in short video planning, shooting, and editing (using tools such as mobile devices, CapCut, Premiere, or PowerDirector)
  • Capable of independently executing digital marketing projects with strong communication and teamwork skills

Nice to have

  • Strong English reading and writing skills
  • able to understand global technology industry trends
  • Familiarity with WordPress or CMS backend management
  • Understanding of GEO marketing analysis and cross-market content strategy (e.g., adjusting tone and messaging for audiences in Taiwan, Southeast Asia, etc.)
  • Hands-on experience using AI tools (e.g., ChatGPT, Gemini, Perplexity, etc.) for content or marketing purposes
  • Proven record of improving website organic traffic, social media engagement, or event registration conversion rates
  • Experience in event marketing or brand promotion, with understanding of online–offline integrated campaigns
  • Background in media, B2B, or technology industries is a strong plus

What we offer

  • Competitive financial compensation
  • various compensation plans
  • solid benefits package
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