Digital Content Editor, IKEA

IKEA

Location:
Mexico, Ciudad de México

Category:
-

Contract Type:
Not provided

Salary:

Not provided

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Job Description:

The purpose of the job is to ensure customer experience online, and in terms of content responsible for the ongoing management of the IKEA country websites and mobile applications, for maintaining their editorial style and tone, their quality and consistency and their navigation structure. All this to optimize the web as a vital and effective channel. This is done by ensuring a well-maintained website, with accurate and up to date content for our visitors.

Job Responsibility:

Maintain the IKEA website and mobile applications by coordinating ongoing content changes, internal search optimization and translation work, securing information accuracy and consistency and ensuring that changes are made on time
Ensure that all ‘in life’ content is built to brand guidelines, reflects the IKEA brand values, copy and visual identity, tone of voice and quality standards and through this contribute to an optimal digital consumer decision journey
Plan the style and relevance of copy required and the frequency with which it will need updating
create schedules, agree and follow-up on deadlines
Ensure the copy on the IKEA country website translated from global content is accurate and of high creative quality, creative guidelines and search keyword strategies by the SEO external agency is applied and the IKEA tone of voice is met
Ensure that all editorial areas of the IKEA website and mobile applications, e.g. PR, HR, Sustainability, Customer Relations, Sales and E-Commerce have vibrant and up to date content throughout the year
Partner with functions (e.g. PR, marketing team, customer relations) across the organization to define and develop relevant local content in order to optimize web content and functionality
Support and take full ownership of planning and project management for web content projects and campaigns in the Commercial Calendar
Work in close relationship with the Web Merchandiser to secure commerciality online
Stay up to date with the latest tools, applications and way of working in the IKEA Retail package and ensure to stay up to date with latest information on KUNSKAP (or equivalent information portal)

Requirements:

Highly self-motivated with a passion for the nuances of writing for the web and appreciation for the needs and expectations of users and the online customer journey
Continually looking for ways to improve the business & people together
Interested in the world wide web, its relevance today and the potential this gives IKEA
An interest in home furnishing and the ability to identify with the value of IKEA products
Highly collaborative with a strong sense of ‘togetherness’ to achieve the goal
IKEA Brand, Culture & Values
Up to date knowledge of web content best practices and online market trends
Deep understanding of communicating to your customers in your Country
Have a broad understanding of copyright laws and data protection
Understanding of user-centric web content and a strong instinct for usability and effective content organisation
Knowledge of how to maintain logical directory structure and files on web server, including the handling of naming conventions
Knowledge of the fundamentals of grammar, syntax, style and punctuation
Basic understanding of web coding
Knowledge of content management systems
Commercially driven and capable of contributing to the unit with web editorial expertise as well as converting user behaviour and data into action plans
Understand a site’s target audience and requirements
Able to product content and to write it in an interesting and appealing manger that reflects the IKEA tone of voice
Have excellent communication skills – both verbal and written
Able to simplify and explain complex issues and procedures
Excellent troubleshooting and problem-solving skills
To develop strong collaborations across functions and across the SEA region
An agile approach in challenging situations
Structured and accurate

Additional Information:

Job Posted:
April 25, 2025

Employment Type:

Fulltime

Work Type:

On-site work

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Digital Content Editor