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Our client is a leading digital healthcare consultancy, due to significant growth supporrted by a renewed focus on digital across health and they are now looking to recruit a creative, dynamic, lively and energetic Digital Content and Marketing Executive as they build on this growth.
Job Responsibility:
Managing and monitoring social media presence including but not limited to Twitter, LinkedIn and YouTube
Creation of content and campaigns
Maintaining ongoing marketing operations including development of presentations, newsletters, social media, customer and contact databases, and analytics
Managing and updating the company website using WordPress. This will include managing the News pages and developing Customer Case Studies with the assistance of our project teams and customers, and managing website SEO
Creating and managing updates to the Monthly newsletter
Producing news stories including colleague recognition and achievements, working closely with the senior management team and colleagues across the company
Organising our presence at events, including internal and external events such as webinars, conferences, exhibitions and customer events. This will also include producing collateral and ordering merchandise, and working with partner organisations such as exhibition stand designers and PR agencies
Leading on social media campaigns to generate awareness and interest in the company, to create demand for our services, and to attract new colleagues to the company
Working with colleagues to create company whitepapers / opinion pieces to help promote the company and colleagues
Working with colleagues to create videos, podcasts etc relevant to company successes and promotion
Requirements:
Dynamic and creative Marketeer
Experience across various platforms - print, web, mobile, apps etc
Track record of engaging and building productive working relationships with internal colleagues, suppliers and media outlets
Ability to effectively communicate marketing strategy and initiatives across the company
Strong knowledge on Social Media algorithms and functionality
Must share our values in caring passionately about the NHS, and providing high-quality and value for the money services to our NHS and health and care customers
Nice to have:
Ideally some knowledge of the NHS and health and care sector but not essential
Experience of working in digital health either for a healthcare solution supplier or consultancy/agency, or within an NHS Trust, regional NHS organisation (e.g. AHSN/ICS/ICB) or national NHS body may be advantageous
Preferably holding marketing qualification e.g. Chartered Institute of Marketing (CIM) qualification