Digital Consumer Experience & E-Commerce Manager Job at Software Resources (Orlando)

Job Description

The Manager, Digital Consumer Experience & E-Commerce (DCXE) leads the strategy, planning, and execution of digital marketing campaigns and destination programs across web, app, and online store platforms for Orlando Resort, Kids Resort and/or Horror Unleashed. This role ensures guest-first digital experiences are consistently delivered, meet business objectives, and evolve with platform capabilities. In addition to owning high-impact initiatives, the Manager provides guidance and oversight for programs and campaigns managed by Sr. Specialist. Balancing strategic planning with hands-on execution, this role drives cross-functional alignment, upholds delivery standards, and champions ongoing improvement.

Job Responsibility

Own the development and communication of digital strategies and tactical execution plans for major destination initiatives and campaigns across websites, mobile apps, and online stores
Oversee and guide team members in the creation of Strategic Input Documents, including journey maps, SEO and personalization strategies, page planning, and user flows
Lead cross-functional forums (e.g., program briefings, brainstorms, introspectives) to shape guest-first digital experiences
Partner with Product, Content, Analytics, and Marketing to translate strategic priorities into actionable digital deliverables and cross-platform implementations
Direct the testing strategy across campaign areas, including the design, prioritization, and analysis of A/B, usability, and personalization experiments
Stay ahead of competitive and industry trends in digital experience, marketing technology, and e-commerce
Partner with product and platform teams to define and communicate requirements for enhancements to digital tools, templates, and components
Provide strategic oversight to assigned team members in support of their campaign-level planning
Oversee the execution of digital marketing campaigns and destination programs across Universal’s web, app, and online store platforms
Manage the tactical delivery of high-impact or complex campaign initiatives directly
Maintain visibility into team-wide campaign status and delivery risks
Provide strategic and tactical oversight of digital proof creation, QA, and approvals
Lead stakeholder engagement during campaign production
Lead launch readiness calls for assigned initiatives
Monitor live campaigns and digital properties for performance issues
Champion operational best practices for campaign execution across platforms
Own the digital guest experience across assigned campaigns and destination programs
Monitor and interpret performance across web and mobile platforms
Lead auditing and refinement of digital journeys across properties and third-party partner platforms
Serve as the primary escalation point for digital experience issues
Direct the integration of learnings, behavioral data, and testing outcomes into reusable frameworks
Advocate for a culture of iteration and speed-to-market within the team
Partner with stakeholders across marketing, analytics, and product to ensure digital strategies remain grounded in real guest needs and platform capabilities
Lead cross-functional alignment across Marketing, Communications Planning, Product, Technology, and Content partners
Oversee coordination across multiple campaigns and programs
Act as the primary escalation point for executional risks across web, app, and store initiatives
Drive participation in retrospective reviews and process audits across campaigns
Maintain proactive communication with internal and external stakeholders
Manage the day-to-day activities of assigned DCXE team members
Provide tactical guidance and problem-solving support to direct reports
Lead high-impact digital programs while guiding team members through the delivery of smaller-scale campaigns
Coordinate with departmental leadership to align on team goals, performance expectations, and resourcing needs
Foster a collaborative, inclusive, and solutions-focused team environment
Champion Destinations & Experiences’ culture and values through positive engagement, clear communication, and a guest-first mindset
Understand and actively participate in Environmental, Health & Safety responsibilities
Perform other duties as assigned
Carries out supervisory responsibilities in accordance with the organization’s policies and applicable laws

Requirements

7+ years of experience in digital marketing, eCommerce, or related fields, with proven ability to manage complex projects from strategy through execution across web and app platforms
Demonstrated experience and success in eCommerce project management and marketing from concept to completion
Excellent client service and problem-solving skills
Strong project management, trafficking, and organizational skills, with high attention to detail
proven ability to prioritize multiple projects in a fast-paced, deadline-driven environment
Strong ability to understand the current status of multiple projects at a given time and follow up as needed
Goal-oriented, self-motivated, creative, flexible and adaptable to new situations
Thrive in a structured and systematic approach
Extensive computer knowledge and proficiency in business software applications
Superior communication and interpersonal skills to develop cross functional relationships
Creative thinking, particularly when it comes to alternative ways of accomplishing goals and objectives and accomplishing Minimal Viable Product
Inspire and lead others
Outstanding communication skills, both written and verbal with the ability to explain technical concepts to marketers and other stakeholders. Proven ability to develop presentations and present concepts and/or business recommendations clearly
Proficient in Microsoft Office Suite, including Word, Excel, PowerPoint and Outlook. Advanced Excel & PowerPoint experience is a plus
Practical knowledge of Content Management System (CMS) publishing as well as website analytics tools is preferred
Project management or business analysis experience is preferred
Bachelor’s degree in Marketing, Communications, Business or Advertising is required
Consistent attendance is a job requirement

Nice to have

Theme park or hospitality experience
Hands-on experience with content management systems (CMS) and website analytics tools (e.g., Adobe Analytics, QM)
Exposure to A/B or multivariate testing, usability testing, or personalization platforms
Experience translating strategic inputs into digital deliverables such as landing pages, modules, or app updates
Background in business analysis or digital product support is a plus
Master’s degree is a plus

What we offer

medical, dental, and vision coverage
a 401(k) with company match
short-term disability
life insurance with AD&D

Software Resources - All Job Offers

Select Country

Digital Consumer Experience & E-Commerce Manager

Job Description

Job Responsibility

Requirements

Nice to have

What we offer

Looking for more opportunities?

Digital Consumer Experience & E-Commerce Manager

Consumer Campaign Manager - E-Commerce EMEA

Sales Manager E-commerce

Omnichannel E-Commerce Manager (CPG)

Omnichannel E-Commerce Manager (CPG)

Omnichannel E-Commerce Manager (CPG)

Omnichannel E-Commerce Manager (CPG)

Omnichannel E-Commerce Manager

Policy Manager – Digital Commerce & Consumer Policy

Our AI answers in your language