CrawlJobs Logo
Coca-Cola HBC Logo Coca-Cola HBC · IT - Administration

Digital Consumer & Customer Platform Lead

Croatia, Zagreb Employment contract · Job Posted March 13, 2026
Apply Position
Job Link Share

Job Description

Digital Consumer & Customer Platform Leader for the Digital & Technology Platform Services team in the Adria region (Croatia, Slovenia, Bosnia). Responsible for driving digital agenda, business partnership, and adoption of new digital products within the Commercial area.

Job Responsibility

  • Business partnership and engagement: Strategic alignment and collaboration with Commercial teams regarding digital solutions design and implementation
  • Full accountability for commercial platforms stability, availability and performance within Business Unit
  • Organize and coordinate cross functionally digital community of experts (Key users)
  • Digital transformation: Driving digital agenda within Commercial area (Sales, KA, Route -to Market teams)
  • Securing successful Group driven digital product/service rollout within BU
  • Prioritizing digital capabilities development with Group development teams & adoption within Commercial teams locally
  • Driving adoption of new digital products: Business ownership of (digital) innovations and driving implementation of new digital solutions
  • Coordination of the regular product/feature releases to ensure a smooth transition and change management
  • Drive automation needs of country processes, ensuring business value and improving productivity
  • Other tasks: Cost optimization through CAPEX and OPEX management

Requirements

  • MA in Tech area, business administration or business informatics
  • 5 to 7 years of project management/business analysis experience in implementing digital solutions in B2B/B2C Commercial area
  • Commercial processes awareness blended with digital & technology savviness
  • Experience in one of the following areas: design thinking/agile methodologies
  • Advanced knowledge of English language
  • Knowledge of MS Office, Dynamics & Power BI, Power App
  • Experience in working with: SAP ERP system, D365 CRM
  • Big data and advanced analytics
  • Online marketing and Cloud solutions
  • PM certificate, Six sigma, Scrum or similar

Nice to have

  • I am a communicative person and team player
  • I am a person with highly developed problem solving skills
  • I have a customer-centric mindset and a wide learning ability
  • I am willing to work in a dynamic environment proactively

What we offer

  • Permanent contract
  • Working for one of the most famous companies in the world
  • A daily collaboration with local and global experts in the field
  • Unlimited access to drinks from the most famous world brands
  • Incentives and bonuses depending on personal and company performance
  • Health benefits
  • Programs for personal development, participation in the digital academy
  • Coaching and mentoring programs
  • Company phone
  • Development opportunities
  • Meal ticket
  • Learning programs
  • Medical Insurance
  • Work with iconic brands
Coca-Cola HBC - All Job Offers

Looking for more opportunities?

Search for other job offers that match your skills and interests.

Suggested Tags: Frontend Developer Secretary Talent Manager Salesforce Administrator Data Analyst
Similar Jobs for

Digital Consumer & Customer Platform Lead

8 matching positions

Digital Customer and Consumer Lead

Coca- Cola HBC Digital Customer & Consumer Platform Services team is currently s...
Location
Location
United Kingdom
Salary
Salary:
Not provided
coca-colahellenic.com Logo
Coca-Cola HBC
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Bachelor's degree in research, economics or related field
  • Proven experience designing and conducting a range of formative and iterative methods applicable to all product stages from conception to release
  • Solid leadership and influencing skills and proven experience in digital transformation initiatives
  • Experience on agile methodologies
  • Experience on driving digital capabilities development & adoption within function
  • Demonstrated ability to articulate the implications of research finding in clear and compelling ways
  • Translate research findings and evidence into actionable recommendations
  • Must be able to work independently as well as part of a cohesive team
  • Facilitating decisions and risks: You can make and guide effective decisions, explaining clearly how the decision has been reached
  • You can understand technical complexity and risks, run collaborative design activities, influence others and build consensus
Job Responsibility
Job Responsibility
  • Strategic alignment with business functional priorities
  • Business functional engagement and trust building
  • Support business to maintain the stability, availability, and performance of services
  • Culture of innovation and continuous improvement
  • Drive functional ownership of innovations
  • Prioritization of local requests / deployment needs/ Successful product/service rollout in country
  • Materialize tangible business value jointly with Central Platforms through implementation and adoption of products & features
  • Organise and sustain a highly skilled and capable digital community of experts in their respective function (KUs\Citizen Developers) behind automation\reporting\support
  • Participate in agile teams representing country business view
  • Drive productivity and efficiency though process digitalization and automation
What we offer
What we offer
  • Bonus incentives
  • Company phone
  • Company shares
  • Equal opportunity employer
  • Work with iconic brands
  • Fulltime
Read More
Arrow Right

Platform Lead - Digital Products, Community Support

Lead a team of product managers to build and deliver on our vision of 10-star se...
Location
Location
United States
Salary
Salary:
224000.00 - 280000.00 USD / Year
airbnb.com Logo
Airbnb
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 10+ years of platform or product leadership in technology-driven environments
  • 5+ years managing teams
  • Deep experience developing and launching extensible platform capabilities at scale
  • Expertise in building delightful consumer experiences used by millions of customers globally
  • Demonstrated success in building AI/ML-led consumer products in complex, global operations
  • Inspirational people leader, passionate about developing talent and fostering inclusive, high-performance teams
  • Proven ability to translate business needs into innovative, user-centric technology solutions
  • Exceptional communicator and influencer, skilled at working across functions and with executive stakeholders
  • Analytical, data-driven problem solver who thrives in fast-paced, matrixed organizations
  • Community-first, user-centric mindset with a relentless drive for excellence
Job Responsibility
Job Responsibility
  • Define and execute the vision for Airbnb’s self-serve path to help millions of guests and hosts on a daily basis
  • Envision, build, and scale agentic AI capabilities and platforms to reduce friction for our guests and hosts
  • Define, shape, and deliver proactive support capabilities
  • Manage and develop a high-performing, globally distributed team of platform managers
  • Guide key product initiatives from concept to launch
  • Forge strong partnerships with engineering, design, data science, product marketing, and operations
What we offer
What we offer
  • bonus
  • equity
  • benefits
  • Employee Travel Credits
  • Fulltime
Read More
Arrow Right

Digital Enterprise Platform Lead

The Digital Enterprise Platform Lead is responsible for driving digital transfor...
Location
Location
Nigeria
Salary
Salary:
Not provided
coca-colahellenic.com Logo
Coca-Cola HBC
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • A bachelor’s degree or HND in Computer Science, Information Technology, Computer Engineering, or any related discipline
  • 5–7 years of relevant experience in IT Business Analysis, Digital transformation, IT Project Management, or IT Business Partnering roles
  • Hands-on understanding of enterprise platforms such as SAP, Oracle, or Microsoft Dynamics — preferably within the manufacturing or FMCG sector
  • Strong capability in business analysis, including requirements gathering, process mapping, and documentation
  • Proven project management skills
  • Relevant professional certifications, such as: Business Analysis (CBAP, CCBA), Project Management (PMP, PRINCE2), Agile/Scrum (CSM, PSM)
Job Responsibility
Job Responsibility
  • Act as the primary technology partner to Supply chain functional leads, ensuring alignment between digital capabilities and business priorities
  • Manage and prioritize local digital needs in alignment with the function and central digital roadmaps
  • Understand business processes, process mapping (e.g., supply chain processes, E2E flows) pain points, and improvement opportunities
  • Drive continuous improvement and a strong innovation culture across the business unit
  • Identify opportunities for digitization, automation, and emerging technology adoption
  • Participate in agile product teams representing the country business perspective
  • Support MVP development and drive functional ownership of innovations delivered by the Digital Factory
  • Coordinate release cycles with central teams, ensuring smooth transitions and minimizing business disruption within the function
  • Oversee change management, communication, and training for new digital deployments
  • Monitor product/service adoption and drive value realization
Read More
Arrow Right

Senior Integrated Marketing Lead, Consumer Campaigns

Cash App is seeking a strategic, creative, and action-oriented Senior Integrated...
Location
Location
United States , Bay Area
Salary
Salary:
198000.00 - 297000.00 USD / Year
cash.app Logo
Cash App
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 12+ years of progressive experience in integrated marketing, brand marketing, or campaign leadership, ideally within consumer technology, financial services, or culturally driven brands
  • 5+ years of direct ownership of large-scale, full-funnel campaigns, including budget management and cross-channel investment planning
  • Proven track record of leading high-impact consumer campaigns that drive measurable brand and product lift
  • Deep expertise in campaign strategy, creative development, and media activation — with strong instincts for what breaks through culturally
  • Experience managing and optimizing multi-million-dollar budgets with financial discipline and ROI focus
  • Strong analytical mindset with the ability to translate data and insights into clear strategic and creative direction
Job Responsibility
Job Responsibility
  • Define and lead the integrated consumer campaign strategy across Cash App and Afterpay, ensuring alignment with brand vision, product priorities, and long-term growth goals
  • Own the development of full-funnel campaign frameworks — from audience insight and strategic positioning through creative expression, channel activation, and measurement
  • Partner closely with Creative Strategy and Brand Design to shape distinctive, culturally resonant creative platforms that connect product benefits to real consumer moments and communities
  • Lead cross-functional go-to-market planning across Product, Creative, Brand Media, Data Science, and Comms to deliver cohesive, high-impact campaigns
  • Act as a senior marketing leader who can influence across disciplines and levels, bringing clarity, conviction, and momentum to complex initiatives
  • Own end-to-end campaign investment planning and budget allocation across paid, owned, and earned channels — ensuring media strategies ladder up to campaign objectives
  • Partner with Channel, Brand Media, and Finance teams to allocate spend intelligently across upper- and lower-funnel efforts, balancing brand building with performance impact
  • Activate campaigns across a diverse media mix (e.g., video, digital, social, OOH, partnerships, experiential), optimizing for reach, relevance, and results
  • Manage and steward large-scale budgets ranging from $10M to $50M+, with strong financial discipline and accountability
  • Translate complex financial and product capabilities (e.g., banking, payments, BNPL) into clear, compelling consumer narratives that drive understanding and trust
What we offer
What we offer
  • Remote work
  • medical insurance
  • flexible time off
  • retirement savings plans
  • modern family planning
  • Fulltime
Read More
Arrow Right

Foods Digital Experience Lead

Unilever is currently hiring for Digital Experience Lead – FOODS Türkiye. Functi...
Location
Location
Turkey , Istanbul
Salary
Salary:
Not provided
unilever.com Logo
Unilever
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 3-5 years’ experience in a digital ecosystem
  • An excellent English language communicator with senior stakeholders, peers and reports (conversational and presentational)
  • Bachelor's Degree in related fields
  • Fluency in Turkish and English
  • Facilitation and capability building skills
  • Organizational change-agent mindset
  • Understanding of full funnel online customer journey touchpoints with a digital campaign management experience
  • Passionate about data and performance marketing, able to synthesize data and translate it into insights, driving business decisions
  • High “bias for action” and leadership
  • Right Mental Attitude – open communication & walk the talk
Job Responsibility
Job Responsibility
  • Responsible for leading end to end digital ecosystem of a category
  • Plan, execute, and optimize digital marketing campaigns across platforms such as Google, Meta, TikTok and other relevant channels in partnership with Media & agency teams
  • Plan and ensure all digital content aligns with the brand identity and resonates with the target audience
  • Track and analyze key performance metrics to measure the success of digital campaigns
  • Work closely with Brand Marketing, D Commerce, CMI teams to build the best digital journey for our consumers
  • Build & execute best-in-class full-funnel digital campaigns by using all digital means: Content, Data, Media, Creator Marketing, Consumer Touchpoints
  • Inflight optimization of communications plan, dynamic, real-time allocation of budgets based on KPIs, including AB testing
  • Lead Digital Marketing Strategy by collaborating with key internal and external partners
  • Be the single point of contact with high digital expertise for stakeholders
  • Play a role in developing and standardizing analytical tools, frameworks and processes, to level up and democratize analytically grounded decision making at all levels of the business
  • Fulltime
Read More
Arrow Right

Digital Mission Control Lead

We’re here to build a network the UK can count on – one that connects people, pl...
Location
Location
United Kingdom , Stoke on Trent
Salary
Salary:
Not provided
vodafone.com Logo
Vodafone
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Experience with day-to-day operations, and a good feel for how the business actually runs
  • Comfortable working with digital platforms and IT systems, without getting phased by the technical side
  • A good understanding of how business processes work, how systems behave when things go wrong, and what the customer journey looks like end to end
  • Strong people and communication skills, able to work with lots of different stakeholders and get things moving without needing formal authority
  • Naturally curious and analytical, able to untangle complex issues and explain what’s going on in a clear, data-backed way
Job Responsibility
Job Responsibility
  • Take the lead on overseeing digital sales and operations, quickly jumping on technology or digital-channel incidents to keep the customer experience running smoothly
  • Own the end-to-end management of incidents (including Major Incidents), from assessing impact to coordinating fixes and keeping stakeholders clearly informed throughout
  • Review and approve planned digital changes, making sure risks are understood, governance is followed, and customer or frontline impact is kept to a minimum
  • Act as the central point of coordination during incidents, working closely with IT, Digital, Engineering and Consumer Operations teams to drive fast, effective resolution
  • Proactively monitor platform performance, use frontline insight and real-time alerts to spot issues early, and escalate them through the right channels
  • Track performance against KPIs, spot trends and opportunities, and help continuously improve service quality for customers, frontline teams and partners
What we offer
What we offer
  • Excellent basic salary plus bonus and Vodafone benefits
  • up to 28 days off plus bank holidays
  • paid time for charity work
  • discounts
  • vouchers
  • pension plan
  • learning tools
  • top-notch parental leave policies
  • Fulltime
Read More
Arrow Right

Consulting Lead - Services, Retail & Consumer Products

The Consulting Lead - Retail & Consumer Products is a senior client-facing leade...
Location
Location
Switzerland , Zurich
Salary
Salary:
Not provided
cloudsonmars.com Logo
Clouds on Mars Sp. z o. o.
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 10-15 years in consulting or technology leadership for services, FSI, retail, FMCG, fashion, or consumer goods
  • Strong understanding of customer experience, digital commerce, and data platforms
  • Proven success in client growth and delivery
  • English and German proficiency
Job Responsibility
Job Responsibility
  • Strategic & Client Development: Expand relationships to & with services, retail, luxury, and FMCG clients
  • lead presales
  • act as strategic advisor on customer analytics, digital commerce, and supply chain resilience
  • Operational Excellence: Oversee transformation programs such as omnichannel integration, demand forecasting, and AI-driven marketing analytics
  • ensure ROI realization
  • Team Leadership & Development: Mentor consultants in retail analytics, e-commerce architecture, and marketing technology
  • encourage cross-functional collaboration
  • Growth Enablement: Develop go-to-market offerings for data-driven retail, personalization, and sustainability analytics
  • co-create initiatives with ecosystem partners such as, though not limited to: Microsoft, Azure Databricks and others
What we offer
What we offer
  • Strategic leadership in Clouds on Mars' Services, Retail & Consumer practice
  • Collaboration with top global brands
  • Entrepreneurial culture
  • Hybrid flexibility
  • Competitive rewards
  • A dedicated Buddy to support you through onboarding
  • Access to training platforms (MS certificates, SQL BI, Excellence Workshops etc.)
  • Gratis Yoga, Spinning and Pilates classes, Breakfasts, fruit, snacks, drinks in the office
  • Fulltime
Read More
Arrow Right
New

Marketing Coordinator

The Marketing Coordinator works closely with the onsite Operations team and Corp...
Location
Location
United States , Georgetown
Salary
Salary:
Not provided
aramark.co.uk Logo
Aramark UK
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Requires content creation experience (blogs, press releases, internal communication, social media posts)
  • Requires a high school diploma or equivalent
  • Excellent oral and written communication skills
  • An eye for design and branding
  • Strong research, project management and analytical skills
  • Advanced knowledge of Microsoft Office and Adobe applications
  • Excellent project management skills with a proactive approach to all projects
Job Responsibility
Job Responsibility
  • Supports the operations team in executing innovation launches that drive profit growth
  • Leads the development of creative customer presentations, centering all marketing efforts to achieve immediate and long-term business goals
  • Coordinates engagement activities showcasing new products and programs
  • Work with the Regional Marketing Manager to identify new marketing opportunities by category, recommending actions, plan projects, estimate costs and manage projects to completion
  • Manages website content, enhancements, and further development
  • Executes on-site market research initiatives including intercept and digital surveys
  • Provides market research, campaign results and consumer trends and put together action plans to further strengthen our services program
  • Supports the development, implementation, and execution of the client's brand strategy
  • Designs location specific traditional, digital, and social marketing campaigns
  • measure the effectiveness and sales data for each initiative
  • Fulltime
Read More
Arrow Right