Digital Communications & Paid Media Specialist

• Develop and execute integrated organic and paid digital communication strategies aligned with business objectives
• Manage and grow corporate social media presence (primarily LinkedIn, plus additional platforms)
• Ensure consistent tone of voice, messaging alignment, and brand positioning across campaigns
• Identify opportunities to increase engagement, visibility, and audience growth
• Develop and manage the LinkedIn presence of Senior Leadership Team members
• Create thought leadership content, posts, and engagement strategies aligned with company positioning
• Coordinate with SLT members to translate business priorities into impactful digital narratives
• Monitor performance and optimize executive visibility strategies
• Plan, create, and publish high-quality content (copywriting, briefing visuals, concept development)
• Manage content calendars and campaign timelines
• Monitor performance and optimize content based on insights and trends
• Conduct competitor and industry monitoring to identify best practices and emerging trends
• Oversee community management (comments, messages, mentions, engagement)
• Plan, set up, and manage multilingual paid campaigns (e.g., LinkedIn Ads)
• Develop campaign structures, targeting strategies, and ad variations
• Monitor performance, optimize campaigns, and manage budgets
• Analyze results and prepare performance reports with actionable insights
• Coordinate with platform representatives and internal stakeholders
• Write scripts, ad copy, campaign messaging, executive content, and presentation materials
• Lead review cycles and manage stakeholder feedback efficiently
• Collaborate with designers, product experts, and agencies to ensure high-quality deliverables
• Contribute to creative brainstorming and long-term campaign planning
• Prepare and present performance reports to leadership and departments
• Provide data-driven recommendations to improve campaign effectiveness
• Deliver ad-hoc updates and summaries as needed
• Maintain dashboards and performance tracking systems
• Collaborate close with key stakeholders
• Align messaging across employer branding, product marketing, and corporate initiatives
• Ensure timely approvals and smooth campaign execution

• Bachelor's degree in Marketing, Communications, Business, or related field
• 5 years of experience in digital marketing, communications, or paid media
• Proven experience managing LinkedIn campaigns and performance marketing
• Experience developing executive personal brands and thought leadership on LinkedIn
• Strong copywriting and content creation skills
• Analytical mindset with experience in campaign performance reporting
• Experience working cross-functionally with multiple stakeholders
• Ability to manage multiple projects simultaneously under tight deadlines
• Strong organizational and prioritization skills
• Fluent English (written and spoken) is required

Experience in pharmaceutical, biotechnology, or medical device companies is a strong plus

• Market related salary and a bonus plan
• A range of training opportunities
• Employee Assistance Program
• Hybrid working option
• International working environment
• And other benefits depending on the country you will be based in