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Digital Communications Manager

Movember

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Location:
United States, Santa Monica

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Category:
-

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Contract Type:
Employment contract

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Salary:

88000.00 - 92000.00 USD / Year

Job Description:

This role is accountable for executing Movember's global communications strategy across digital channels, especially social media. The role will also support various globally focused social media channels.

Job Responsibility:

  • Responsible for the planning and delivery of a globally aligned channel strategy across Movember’s North American social media accounts (IG, Facebook, X, global LinkedIn) and supports other global channels (YouTube, TikTok, etc.)
  • Accountable for the roll-out and maintenance of the Social Operations Plan and execution of all organic content within social channels globally
  • Strategically and innovatively plan digital communications and propose new ways of capturing audience reach, acquisition, and retention
  • Work closely with the Campaigns teams to build out and manage a global and local digital content calendars, both quarterly and annually
  • Work closely with Performance Marketing Manager on all paid digital marketing activity to maximize reach and engagement
  • Undertake research on current benchmark trends and audience preferences to improve the Digital Communications Strategy
  • Responsible for measuring the success of communications
  • Meet KPI's such as post frequency, Visibility (impressions), Resonance (engagements) and Consistency (engagement rate), and audience growth
  • Develop creative and engaging social media plans and content for individual campaigns including influencer outreach and management
  • Manage the delivery of communications including creating, scheduling and publishing in social media
  • Accountable for writing social copy, considering audience, keywords, regional language differences, trending hashtags, and tagging
  • Work closely alongside the Marketing & Communications team to guide content creation and delivery
  • Identify content opportunities based on community activity as well as advocacy and impact stories
  • Develop comprehensive distribution plans for Movember-owned/created content, in partnership with relevant teams
  • Develop and oversee community management frameworks and operational plans building better relationships with audiences
  • Monitor CA and US pages, and global LinkedIn page comments for opportunities for interacting, liking, responding, answering questions, and promoting community engagement
  • Meet KPI’s such as response time and brand tone of voice
  • Work withing the Communications team to flag the need to deploy Movember’s organisational crisis response plans across digital channels
  • Includes identifying potential risks via digital channels and implementing response plans
  • Analysis of current Crisis Response plan, and development of Local Market specific plan.

Requirements:

  • Minimum of 4+ years of experience in large reach Social Media channel management (planning and execution), with a proven track record of delivering against KPIs
  • Digital communications experience that includes working across all organic social media channels
  • Ability to create effective digital content, including social media tiles and copy
  • A deep understanding of social media platforms (Facebook, Twitter, Instagram, YouTube, as well as any emerging platforms), trends, and platform changes
  • Experience using Google Analytics, Sprout Social or equivalent social monitoring tool
  • Experienced in brief writing for social creative output
  • Experience in project management tools, such as Asana.
  • Creative, energetic, and innovative approach to identifying solutions
  • Proven ability to cultivate strong relationships and be a collaborative team-player
  • Comfortable working in a matrix style system and with an organisation with several KPIs
  • Experience and time working in the Social Impact space
  • Ability to work irregular work hours from time to time, including occasional on-call status for social monitoring and reactive activity.
What we offer:
  • Health insurance, vision, dental benefits and 401k
  • Free Headspace subscription and Employee Assistance Program
  • 20 vacation days per year
  • Relaxed dress code
  • Fun and collaborative culture
  • Free breakfast & coffee bar

Additional Information:

Job Posted:
December 10, 2025

Employment Type:
Fulltime
Work Type:
Hybrid work
Job Link Share:
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