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This role is accountable for executing Movember's global communications strategy across digital channels, especially social media. The role will also support various globally focused social media channels.
Job Responsibility:
Responsible for the planning and delivery of a globally aligned channel strategy across Movember’s North American social media accounts (IG, Facebook, X, global LinkedIn) and supports other global channels (YouTube, TikTok, etc.)
Accountable for the roll-out and maintenance of the Social Operations Plan and execution of all organic content within social channels globally
Strategically and innovatively plan digital communications and propose new ways of capturing audience reach, acquisition, and retention
Work closely with the Campaigns teams to build out and manage a global and local digital content calendars, both quarterly and annually
Work closely with Performance Marketing Manager on all paid digital marketing activity to maximize reach and engagement
Undertake research on current benchmark trends and audience preferences to improve the Digital Communications Strategy
Responsible for measuring the success of communications
Meet KPI's such as post frequency, Visibility (impressions), Resonance (engagements) and Consistency (engagement rate), and audience growth
Develop creative and engaging social media plans and content for individual campaigns including influencer outreach and management
Manage the delivery of communications including creating, scheduling and publishing in social media
Accountable for writing social copy, considering audience, keywords, regional language differences, trending hashtags, and tagging
Work closely alongside the Marketing & Communications team to guide content creation and delivery
Identify content opportunities based on community activity as well as advocacy and impact stories
Develop comprehensive distribution plans for Movember-owned/created content, in partnership with relevant teams
Develop and oversee community management frameworks and operational plans building better relationships with audiences
Monitor CA and US pages, and global LinkedIn page comments for opportunities for interacting, liking, responding, answering questions, and promoting community engagement
Meet KPI’s such as response time and brand tone of voice
Work withing the Communications team to flag the need to deploy Movember’s organisational crisis response plans across digital channels
Includes identifying potential risks via digital channels and implementing response plans
Analysis of current Crisis Response plan, and development of Local Market specific plan.
Requirements:
Minimum of 4+ years of experience in large reach Social Media channel management (planning and execution), with a proven track record of delivering against KPIs
Digital communications experience that includes working across all organic social media channels
Ability to create effective digital content, including social media tiles and copy
A deep understanding of social media platforms (Facebook, Twitter, Instagram, YouTube, as well as any emerging platforms), trends, and platform changes
Experience using Google Analytics, Sprout Social or equivalent social monitoring tool
Experienced in brief writing for social creative output
Experience in project management tools, such as Asana.
Creative, energetic, and innovative approach to identifying solutions
Proven ability to cultivate strong relationships and be a collaborative team-player
Comfortable working in a matrix style system and with an organisation with several KPIs
Experience and time working in the Social Impact space
Ability to work irregular work hours from time to time, including occasional on-call status for social monitoring and reactive activity.
What we offer:
Health insurance, vision, dental benefits and 401k
Free Headspace subscription and Employee Assistance Program
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