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The Digital Commerce Strategy & Planning Manager is accountable for building and executing a strategy that unlocks profitable growth across key digital commerce platforms (e.g., Shopee, Lazada, TikTok), by translating category/shopper insights into high-impact programs that improve conversion and basket size, and by shaping a channel-differentiated portfolio tailored to distinct digital shopper personae. This role acts as a strategic custodian of digital commerce planning ensuring growth is delivered through a cohesive agenda across portfolio, demand generation, and brilliant execution, while embedding financial rigor and performance management to drive profitability.
Job Responsibility
Build a strategy to unlock profitable growth across dCommerce platforms
Translate category insights & trends into dCommerce programs that drive conversion and basket size
Design for Channel: build a differentiated portfolio aligned to unique dCommerce shopper personae
Own planning cadence, governance, and cross-functional leadership to deliver the above
Requirements
D-commerce experience: Minimum of 3 years working or partnering with leading platforms such as Shopee, Lazada, and TikTok Shop
Flexibility and adaptability: Proven ability to adjust to fast-changing digital trends, platform updates, and shifting business priorities
Homecare brand interest: Genuine enthusiasm for working with household care products, including Surf, Breeze, and Domex
Regional FMCG background: Plus points for prior experience in regional markets under FMCG, with exposure to cross-border operations and consumer insights
Nice to have
Regional FMCG background
Plus points for prior experience in regional markets under FMCG, with exposure to cross-border operations and consumer insights