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Digital Channels Manager

· Job Posted March 05, 2026
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Job Responsibility

  • Develop products with technical background in coordination with the concerned business lines in terms of initiating, preparing, planning, executing, delivery, post launching and closure of a new project
  • Develop new technicalities on the bank’s system, in coordination with the Business Analysis and Integration and IT Departments, related to developing a new digital channel product or enhancing an existing one
  • Introduce new digital channel products and services to improve business and maintain the bank's competitive edge
  • Act as a sole communicator for any digital channel vendor agreement
  • including obstacles in testing as a front-end / back-end user, integrations required based on testing results, analyzing results from a commercial perspective and communicating it with vendor
  • Prepare User Interface and Customer Experience test scripts
  • Responsible of identifying priorities for testing results after evaluation of the business environment for Go-live
  • Submit app store related materials and coordinate with IT and vendor for store testing, publishing and customer update
  • Managing digital channels portals /Backed specific features and push in-app notification for digital channels applications
  • Ensure proper documentations for the whole project and monitor projects’ post implementation to ensure performance of developed channels and deliverables objectives are achieved
  • Coordinate with digital operations back office and different back-office teams to ensure operational objectives will be achieved and service quality maintained
  • Review applications on stores such as (Rating, Crashes & Reviews) & follow up on corrective action needed
  • Initiate the prepared users' stories and use cases/requirements for validity and feasibility
  • Initiate related service’s/ product’s customer agreements in co-ordination with OM and legal to include related Terms and conditions
  • Prepare the initial gap analysis to be shared with internal and external stakeholders after validation with head of unit
  • Submit validated requirements for new product committee and review related checklist
  • Monitor the services’ NPS and Develop communication plans & activation campaigns in coordination with the marketing & retail team to promote the bank’s online and e-payment services
  • Responsible for setting and initiating business requirements in order to develop a new project/system or enhance an existing one
  • Responsible for preparing the managed projects’ charter and plan and submitting them to the Project Management office
  • Ensure the project’s deliverables and objectives are set clear and well comprehended through organizing business meetings with the concerned business lines and external parties
  • Communicate regular project’s update to the Steering Committee and Project Management Office in coordination with the Head of Digital Channels
  • Responsible for preparing the training materials to the concerned business line for a specific new product launched in order to ensure full customer awareness and satisfaction
  • Monitor projects’ post implementation to ensure customers satisfaction
  • Provide statistical data and prepare dashboard summarizing the product activities and performance measures for the purpose of tracking the channel/service performance and activation
  • Ensure protection of data and staff awareness of related rules
  • Adopt the bank’s policies and procedures in order to guarantee that the bank’s business is conducted in compliance with Local Laws, Internal Rules and Regulations, as well as International Standards
  • Ensure the correct functioning and implementation of the Permanent Supervision, Compliance and Money Laundering, Operational Risk, and Workplace Success Guidelines whenever and wherever possible

Requirements

  • Bachelor’s Degree in Business Administration, Commerce, Economics, Finance or a related field from a reputable university
  • Minimum 8 years of experience in the banking field
  • Ability to demonstrate interpersonal and communication skills
  • High analytic and observational skills
  • Excellent knowledge of the products development stages and life cycle
  • Ability to handle projects and cross-functional relationships with different stakeholders
  • Deep knowledge of the bank’s products and services
  • Basic understanding of system design concepts, understanding of testing principles and processes
  • Problem solving capabilities
  • Ability to work under pressure
  • Fluency in Arabic and English (written/spoken)
  • Very good computer skills
  • Analytical, Innovative, Self-motivated, Creative, and Proactive

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