Digital Campaign Performance Manager Job at AffinityX

Job Description

The Campaign Performance Manager is primarily responsible for the campaign performance across search, social and display advertising channels.

Own overall campaign performance for AX accounts across all channels of advertising and marketing
Review campaign builds within Ad platforms and monitor media campaigns to ensure metrics are met (Budget, Pacing, Optimizations, KPIs) to achieve targeted results and maximize ROI
Monitor campaign performance to ensure budgets are pacing effectively and tactics are being optimized towards relevant objectives and KPIs
Provide optimization recommendations by analyzing data, reports and tracking performance that will drive awareness, create opportunities, engagements and conversions, thus meeting and exceeding revenue targets
Operate QA of campaign setup across channels to ensure correct campaign setup for ultimate success
Work with Ad Ops to manage & optimize all media efforts by recommending changes in campaign structure, highlighting strategies and best practices that will meet clients goals more effectively and efficiently
Review campaign reports to assess campaign strengths and weakness and identify areas for improvement
Provide regular analysis and insight on campaign delivery, management and new campaign strategy development
Liaise with various teams including ops (search, programmatic and social teams), account management, product/ SMEs to meet and exceed goals
Maintain a thorough understanding of digital marketing industry news and advancements, consumer trends, marketing, & advertising best practices, advertising platforms, features, and internal products and service offering

At least 3+ years relevant experience in Digital Operations or Marketing Position
An expert in at least two of the following ad platforms: Google Ads, Facebook Business Manager, TTD, Simpli.fi, Basis, Amazon Campaign Manager, TikTok, LinkedIn and Site Impact
Must be able to coordinate and communicate effectively across multiple teams to deliver the desired outcome
Prior online ad trafficking and programmatic media campaign build experience
Motivated, highly analytical and problem-solving skills with an attention to detail
Strong time management and organizational skills with the ability to multitask & thrive in a fast-paced environment
Excellent client service, verbal and written communication skills
A team player, strong desire to contribute and proven ability to develop strong relationships with teams of all levels

Google Tag Manager Experience and understanding of tags, triggers and setup
Google Ads Certified
Reporting Experience with Google Analytics (GA360) and GA4
Any other industry certifications in Digital Marketing i.e.: Simpli.fi Bullseye 101 & 102
Working knowledge of HTML, CSS and JavaScript