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The Digital Business Manager owns key segments of the Broadband digital experience and is responsible for delivering results tied to our team’s engagement and activation targets. Using consumer and market insights, this role defines and influences innovative experiences that increase awareness, engagement, and drive sales. This position reports on, analyzes, and uses historical data, site/campaign performance, and research to inform and optimize site experiences. They launch and support new features and functionality to increase activations and support the overall customer experience. The Digital Business Manager executes against Broadband strategies that deliver incremental business value through exceptional web and app experiences. These experiences promote discovery and adoption of our Broadband products, features, and services. This role drives business growth by leveraging data to inform web merchandising placements across all our digital properties. The role also has a heavy focus on campaign and customer journey optimization across our Broadband properties.
Job Responsibility:
Define and implement digital experiences - landing pages, merchandising, in-app performance to support Broadband business goals, offers, device launches, and enterprise initiatives
Own the merchandising and traffic flow to move customers and prospects through the funnel and retain them
Create artifacts needed to set up projects for success, including planning materials, impact sizing and forecasts, performance measurement, and applying findings to optimize results
Communicate marketing objectives, strategy, and achievements to key stakeholders
Optimize outcomes by analyzing performance, behavioral, customer and market data and insights
Develop test-and-learn plans leveraging consumer and market data to improve site experiences and functionality
Lead transformation through continual optimization and building efficient and scalable processes
Compile learnings and share best practices across teams
Requirements:
Bachelor's Degree plus 5 years of related work experience OR Advanced degree with 3 years of related experience
4 years in Digital Marketing, Digital Merchandising, eCommerce or similar field
4 years using data and metrics to measure impact and determine improvements
4 years in a cross-functional project management environment
4 years of Broadband B2C commerce experience responsible for site merchandising preferred
3 years of working in wireless or other e-commerce experience preferred
At least 18 years of age and legally authorized to work in the United States
Nice to have:
4 years of Broadband B2C commerce experience responsible for site merchandising
3 years of working in wireless or other e-commerce experience